Advance your social media skills and career








Academy Courses

Master new social media skills with online classes taught by industry pros.

Get the skills and best practices to master social media management in the Hootsuite dashboard. You’ll learn how to publish and engage at scale while tracking your results with analytics.

Develop essential social marketing skills and tactics to grow followers and engage with your audience. This course will teach you how to create a social media strategy that will drive business results.

Master expert tactics, procedures and best practices to target key audiences, build and test ads, optimize social ad campaigns and take your social media advertising skills to the next level.

Academy Certifications

Earn industry-recognized social media certifications that will make you stand out from the crowd.

Do you know your way around Hootsuite like a pro? Take the exam to earn your official certification, demonstrating your mastery of the Hootsuite Platform.

If you’ve completed the Hootsuite Social Marketing course take our exam to earn your certification and show off your knowledge to employers and clients.

Demonstrate your ability to effectively use social media to find, engage with, and close prospects with the Hootsuite Social Selling certification.

Backed by social media experts around the globe

How do we ensure our students gain the knowledge and skills to be successful? First, we design our courses with instructional design best practices. More information can be found here. Then we consult extensively with industry leading subject matter experts to ensure our content always stays relevant.