Course Information

  • Course Fee:

    Free

  • Skill Level:

    BEGINNER

  • Class Duration:

    4H 18M

  • This Class Covers:

    HOOTSUITE, SOCIAL, DASHBOARD

Course Introduction

Welcome to Hootsuite Academy, and thank you for signing up to check out our cutting edge Advanced Social Media Advertising Certification.

Social media advertising is increasingly becoming an indispensible part of the social media marketing landscape. It is a valuable tool in many organizations’ social marketing arsenals, contributing to business objectives at every stage of the customer journey.

Hootsuite’s Advanced Social Advertising Certification helps marketers and advertisers take their social media advertising skills to the next level. By learning pro tactics and best practices, students will be able to optimize their social ad campaigns from start to finish, enabling you to work smart, optimize ad reception, and ultimately, save time and money while improving results.

Although anyone can take this course, it’s best suited for those who already understand the fundamentals of how social advertisements work. The course builds on this base by teaching students to become more strategic, proactive, and methodical when planning and executing social ads campaigns.

Once you’ve mastered these topics, you’ll be ready to take our certification exam and prove your skills.

This course was designed and produced in close consultation with social advertising thought leaders and practitioners. The learnings are highly practical, and can be implemented into the creation and maintenance of ad campaigns right away.

Course Curriculum

  1. Lesson 1: The Social Advertising Landscape

    Course Level: Beginner

    In this lesson, we’ll discuss how social advertising can be leveraged to help your organization achieve both brand awareness, as well as performance goals.

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  2. Lesson 2: Setting the Stage for a Successful Social Media Ad Campaign

    Course Level: Intermediate

    In this lesson, you’ll learn what an ideal campaign looks like, in addition to valuable best practices for setting achievable campaign goals.

    You’ll also learn best practices for optimizing the organization of your campaign, from naming conventions, to setting up effective landing pages, and tracking website data using Pixels.

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  3. OPTIONAL: Hootsuite Advanced Social Advertising Full Training & Certification

    Price: $249 USD

    Take our full training & exam now to earn your official certification—proving your expertise to employers and clients.

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Backed by social media leaders around the globe

To ensure the most relevant curriculum for today's social media professionals, we created an external advisory board of these top social media thought leaders.

How we create our educational content

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