2. Advanced Uses of Hootsuite

Course Level: Intermediate/Advanced | taught by Hootsuite Academy

Course description

Once you’re comfortable with the basic functionality of Hootsuite, it’s time to explore its advanced uses and applications.

Just like the Fundamentals of Using Hootsuite, this course is organized the same way as the Hootsuite dashboard, with a lesson for each section of the product including: Hootsuite Engagement, Hootsuite Publishing, Hootsuite Campaigns, Hootsuite Analytics, and Hootsuite Mobile.

Many small and medium sized companies use Hootsuite across the organization, and need to collaborate with colleagues in different business units. As such, this course includes a Lesson on how Hootsuite account administrators can manage teams and team members with Hootsuite Organizations and Permissions.

You will also learn advanced publishing techniques such a bulk upload and RSS feeds, advanced engagement techniques like geo-targeting and social media search, advanced Hootsuite Analytics functionality and more.

For more information on the functionality addressed in this course, and to learn more about your existing plan, visit the Hootsuite Plans page: hootsuite.com/plans


Course curriculum
Estimated time to complete: 0.5 hours

1. Advanced Uses of Hootsuite

  • 1.1 Advanced Uses of Hootsuite

2. Hootsuite Engagement: Advanced Tactics

3. Hootsuite Publishing: Advanced Tactics

4. Hootsuite Campaigns: Advanced Tactics

5. Hootsuite Analytics: Advanced Tactics

6. Hootsuite Mobile: Advanced Tactics

7. Hootsuite Platform: Advanced Tactics for Administrators

Hootsuite Academy
Hootsuite Academy

Hootsuite is trusted by thousands of global enterprises, millions of users, and 744 of the Fortune 1000 companies to manage social media accounts, engage audiences, and measure business results. As the world's most widely used social relationship platform, Hootsuite is the number one resource and partner in social media education.

Hootsuite's courseware is the result of on-going collaborative efforts between dozens of social media experts, a team of best-in-class writers, researchers, and video producers.

By consulting closely with a panel of industry recognized leaders, in addition to its own internal subject matter experts, Hootsuite develops its courseware based on years of professional experience and a breadth of insight into industry trends and the challenges of today's social businesses.