5. Content Marketing Fundamentals

Course Level: Intermediate | taught by Hootsuite Academy

Course description

Course Level: Intermediate

Sharing content that is informative, entertaining and timely is a key element of a successful social strategy. It’s also the biggest pain point for many businesses— how can your company find and produce enough great content to keep your followers engaged? In this course you will learn the essential components of content strategy and the value of implementing one. You will follow along with a tactical guide for curating and creating content and putting together a content calendar. The last lesson will take you through the best practices for sharing your content across the top six social networks.


Course curriculum
Estimated time to complete: 0.5 hours

1. Introduction

  • 1.1 Course Overview
  • 1.2 Course Materials

2. Creating a Content Strategy for Social Media

3. Content Curation and Creation for Social Media

4. Best Practices for Sharing Across Networks

5. Measuring the ROI of your Content Program

6. How Hootsuite Helps with Creating and Sharing Content [OPTIONAL]

Hootsuite Academy
Hootsuite Academy

Hootsuite is trusted by thousands of global enterprises, millions of users, and 744 of the Fortune 1000 companies to manage social media accounts, engage audiences, and measure business results. As the world's most widely used social relationship platform, Hootsuite is the number one resource and partner in social media education.

Hootsuite's courseware is the result of on-going collaborative efforts between dozens of social media experts, a team of best-in-class writers, researchers, and video producers.

By consulting closely with a panel of industry recognized leaders, in addition to its own internal subject matter experts, Hootsuite develops its courseware based on years of professional experience and a breadth of insight into industry trends and the challenges of today's social businesses.