5. Content Marketing Fundamentals

Course Level: Intermediate | taught by Hootsuite Academy

Course description

Course Level: Intermediate

Sharing content that is informative, entertaining and timely is a key element of a successful social media strategy. It’s also one of the biggest pain point for many organizations — how can social media managers create and curate enough great content to keep followers engaged? In this course you will learn the essential components of a social content strategy and best practices for implementing one.

Contributing Subject Matter Experts

  • David Godsall, Director, Publishing and Education, Hootsuite
  • Michael Aynsley, Managing Editor, Hootsuite Blog
  • Lauren Sudworth, Senior Content Strategy Manager, Hootsuite
  • Amanda Wood, Social Media Marketing Specialist, Hootsuite
  • Christine Colling, Social Marketing Coordinator, Hootsuite
  • Lauren Selden, Online Education Specialist, Hootsuite
  • Daniel Gleiberman, Motion Graphics and Video Editor, Hootsuite


Course curriculum
Estimated time to complete: 0.5 hours

1. Introduction

  • 1.1 Course Overview and Materials

2. Creating a Content Strategy for Social Media

3. Content Curation and Creation for Social Media

4. Best Practices for Sharing Across Networks

5. Best Practices for Sharing Video Content

6. Measuring the ROI of your Content Program

7. How Hootsuite Helps with Creating and Sharing Content

Hootsuite Academy
Hootsuite Academy

Hootsuite is trusted by thousands of global enterprises, millions of users, and 744 of the Fortune 1000 companies to manage social media accounts, engage audiences, and measure business results. As the world's most widely used social relationship platform, Hootsuite is the number one resource and partner in social media education.

Hootsuite's courseware is the result of on-going collaborative efforts between dozens of social media experts, a team of best-in-class writers, researchers, and video producers.

By consulting closely with a panel of industry recognized leaders, in addition to its own internal subject matter experts, Hootsuite develops its courseware based on years of professional experience and a breadth of insight into industry trends and the challenges of today's social businesses.