Course Information

  • Course Fee:

    $499 USD
    Free w/ enterprise plan

  • Skill Level:

    Intermediate

  • Class Duration:

    4H 20M

Course Introduction

In this course, you’ll develop the skills to use almost all Hootsuite products and features to their full potential–giving your social media efforts a serious efficiency boost and a major leg up on the competition.

Master every aspect of Hootsuite, from scheduling messages, listening for brand mentions, supercharging your ad spend and measuring your content against competing brands.

Course Curriculum

  1. The Fundamentals of Using Hootsuite

    Course Level: Beginner

    A quick recap of the some of the core content you learn in Platform Training.

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  2. 𝗛𝗼𝗼𝘁𝘀𝘂𝗶𝘁𝗲 𝗘𝗻𝘁𝗲𝗿𝗽𝗿𝗶𝘀𝗲: 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝗧𝗮𝗰𝘁𝗶𝗰𝘀

    Course Level: Intermediate/Advanced

    This lesson provides guidance on enterprise security features available within the Hootsuite platform. You’ll learn best practices for using single sign-on and two-step verification. You’ll also learn how Hootsuite can be used as a management collaboration tool for large, cross-functional social media teams.

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  3. 𝗛𝗼𝗼𝘁𝘀𝘂𝗶𝘁𝗲 𝗘𝗻𝘁𝗲𝗿𝗽𝗿𝗶𝘀𝗲: 𝗣𝘂𝗯𝗹𝗶𝘀𝗵𝗶𝗻𝗴 𝗧𝗮𝗰𝘁𝗶𝗰𝘀

    Course Level: Advanced

    In this lesson, learn how to create and manage content in the Hootsuite Content Library and implement an approval process for outgoing social messages composed by junior team members.

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  4. 𝗛𝗼𝗼𝘁𝘀𝘂𝗶𝘁𝗲 𝗘𝗻𝘁𝗲𝗿𝗽𝗿𝗶𝘀𝗲: 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗧𝗮𝗰𝘁𝗶𝗰𝘀

    Course Level: Advanced

    This lesson will cover audience engagement-related activities like monitoring, measuring, and categorizing audience responses to your events and campaigns with internal tags. Internal tagging helps you get a clear understanding of what kind of engagement your online activity generates so you can measure sentiment and plan ahead for future campaigns and events. In addition, you’ll learn how to use Hootsuite’s Assigning Messages feature, which ensures that the appropriate people are responding to incoming social messages at your organization. Interaction History is a feature that supports audience engagement activities by providing a history of interactions you’ve had with a given user.

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  5. Hootsuite Enterprise Certification Exam

    Price: $499 USD

    Take our exam now to earn your official certification—proving your expertise to employers and clients.

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