4. Growing Your Advocate Community

Course Level: Intermediate | taught by Hootsuite Academy

Course description

Course Level: Intermediate

A strong community of engaged customers, interested prospects and excited brand and employee advocates can go a long way in growing the success of your organization. But how do you build an advocate community? In this five part course, you’ll learn how to grow a following of relevant, interested people and the unique benefits of different social networks from a community-building perspective.

Course curriculum
Estimated time to complete: 0.5 hours

1. Introduction

  • 1.1 Course Overview
  • 1.2 Course Materials

2. Community Building Fundamentals

3. Engaging, Growing and Leveraging Your Social Media Audience

4. Best Practices for Growing Community Across Social Media Channels

5. Measuring the ROI of Your Community Building Efforts

6. How Hootsuite Helps with Community Building [OPTIONAL]

Hootsuite Academy
Hootsuite Academy

Hootsuite is trusted by thousands of global enterprises, millions of users, and 744 of the Fortune 1000 companies to manage social media accounts, engage audiences, and measure business results. As the world's most widely used social relationship platform, Hootsuite is the number one resource and partner in social media education.

Hootsuite's courseware is the result of on-going collaborative efforts between dozens of social media experts, a team of best-in-class writers, researchers, and video producers.

By consulting closely with a panel of industry recognized leaders, in addition to its own internal subject matter experts, Hootsuite develops its courseware based on years of professional experience and a breadth of insight into industry trends and the challenges of today's social businesses.