1. [OPTIONAL] Introduction to Social Media Marketing

Course Level: Beginner | taught by Hootsuite Academy

Course description

Course Level: Beginner

PLEASE NOTE: The Introduction to Social Media Marketing course is OPTIONAL, and is not part of the Social Media Marketing Certification Exam.

The Introduction to Social Media Marketing course will teach you how businesses and professionals can leverage multiple social networks and their millions of users. You will discover who is using social media and which networks appeal to which demographics. You’ll get a basic overview of the importance of using social media to market your business and how social media can help you drive business goals. This course will provide a historical overview of the most popular social networks used by and how businesses can leverage these networks to engage with their prospective and current customers and accomplish their business goals.


Course curriculum
Estimated time to complete: 0.5 hours

1. Introduction


  • 1.1 Course Overview
  • 1.2 Course Materials

2. Introduction to Social Media Marketing

3. Introduction to Social Networks




Hootsuite Academy
Hootsuite Academy

Hootsuite is trusted by thousands of global enterprises, millions of users, and 744 of the Fortune 1000 companies to manage social media accounts, engage audiences, and measure business results. As the world's most widely used social relationship platform, Hootsuite is the number one resource and partner in social media education.

Hootsuite's courseware is the result of on-going collaborative efforts between dozens of social media experts, a team of best-in-class writers, researchers, and video producers.

By consulting closely with a panel of industry recognized leaders, in addition to its own internal subject matter experts, Hootsuite develops its courseware based on years of professional experience and a breadth of insight into industry trends and the challenges of today's social businesses.