2. Optimizing Your Social Media Profiles

Course Level: Beginner | taught by Hootsuite Academy

Course description

Course Level: Beginner

Whether you’ve already established a social media presence for your business or you’re just getting ready to create your first Facebook Page and Twitter Profile, the Optimizing Your Social Media Profiles course will teach you the essential elements of each social network profile you must focus on before you hit “Publish.” Each lesson will focus on one social network and dive into the details of maximizing the strength of their unique features so you can confidently put together a powerful Twitter profile, Facebook Page, Instagram profile and LinkedIn Company page. Learn the network specific features, tips and tricks for a professional and engaging social media presence as well as the the best practices you should always keep in mind so you can set your company up for long-term success.

Course curriculum
Estimated time to complete: 0.5 hours


  • Course Overview and Materials

1. Best Practices for Optimizing Social Media Profiles

2. Optimizing Your Twitter Business Profile

3 Optimizing Your Facebook Pages Profile

4. Optimizing Your LinkedIn Company Page

5. Optimizing Your Instagram Profile

6. Optimizing Your YouTube Profile Settings

7. How Hootsuite Helps [OPTIONAL]

Hootsuite Academy
Hootsuite Academy

Hootsuite is trusted by thousands of global enterprises, millions of users, and 744 of the Fortune 1000 companies to manage social media accounts, engage audiences, and measure business results. As the world's most widely used social relationship platform, Hootsuite is the number one resource and partner in social media education.

Hootsuite's courseware is the result of on-going collaborative efforts between dozens of social media experts, a team of best-in-class writers, researchers, and video producers.

By consulting closely with a panel of industry recognized leaders, in addition to its own internal subject matter experts, Hootsuite develops its courseware based on years of professional experience and a breadth of insight into industry trends and the challenges of today's social businesses.