Course Information

  • Course Fee:

    Free

  • Skill Level:

    BEGINNER

  • Class Duration:

    2H 30M

Course Introduction

Hootsuite is trusted by 16+ million users in 175+ countries and is the industry standard for social media management.

With Hootsuite’s Platform Education and Certification, you’ll develop the skills to use core Hootsuite products to their full potential, boosting the impact of your social media efforts, driving results and proving your ROI.

Course Curriculum

  1. Chapter 1: The fundamentals of Using Hootsuite

    Course Level: Beginner

    The Fundamentals of Using Hootsuite chapter will teach you the advantages of using Hootsuite to manage your social media presence and the best practices for quickly setting up your Hootsuite dashboard.

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    • Lesson 1: The Hootsuite Platform: Fundamentals
    • 1.1 What is Hootsuite
    • 1.2 An Overview of the Hootsuite Dashboard
    • 1.3 How to Add a Social Network in Hootsuite
    • 1.4 Additional Reading
    • Lesson 2: Hootsuite Engagement: Fundamentals
    • 2.1 Getting Set Up for Listening and Engagement in Hootsuite
    • 2.2 How to Find Relevant Conversations with Hootsuite
    • 2.3 How to Engage with Your Audience Using Streams
    • 2.4 Additional Reading
    • Lesson 3: Hootsuite Publishing: Fundamentals
    • 3.1 Using the Hootsuite Composer
    • 3.2 How to Share Content with Hootsuite Hootlet
    • 3.3 Additional Reading
    • Lesson 4: Network Specific Publishing
    • 4.1 Scheduling Instagram Posts with Hootsuite: Mobile Notification Workflow
    • 4.2 Scheduling Instagram Posts with Hootsuite: Direct Publishing for Business Accounts
    • 4.3 How to Publish YouTube Videos Using Hootsuite
    • 4.4 Pinterest Publishing with Hootsuite
    • 4.5 Additional Reading
    • Lesson 5: Hootsuite Mobile: Fundamentals
    • 5.1 How to Use the Hootsuite Mobile App
    • 5.2 Additional Reading
    • Lesson 6: Hootsuite App Directory
    • 6.1 How to Use the App Directory in Hootsuite
    • 6.2 Additional Reading
    • 6.3 Next Steps
  2. Chapter 2: Advanced Uses of Hootsuite

    Course Level: Intermediate/Advanced

    Learn advanced publishing techniques such as bulk uploading, managing RSS feeds, advanced engagement techniques like geo-targeting and social media search, advanced Hootsuite Analytics functionality, and more.

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    • Lesson 1: Hootsuite Engagement: Advanced Tactics
    • 1.1 How to Create Twitter Lists in Hootsuite
    • 1.2 How to Engage Your YouTube Community with Hootsuite
    • 1.3 Using Geo-Search to Find Relevant Conversations with Hootsuite
    • 1.4 Additional Reading
    • Lesson 2: Hootsuite Publishing: Advanced Tactics
    • 2.1 Getting the Most Out of Planner
    • 2.2 How to Use the Hootsuite Publisher
    • 2.3 How to Schedule Messages in Bulk Using Hootsuite
    • 2.4 Advanced Publishing Tactics: Drafts and Photos
    • 2.5 Using RSS Feeds in Hootsuite
    • 2.6 Using Vanity URLs in Hootsuite
    • 2.7 Link Settings in Hootsuite Composer
    • 2.8 Getting Started with Hootsuite Boost
    • 2.9 Additional Reading
    • Lesson 3: Hootsuite Analytics: Advanced Tactics
    • 3.1 An Introduction to Hootsuite Analytics
    • 3.2 How to Use Reports in Hootsuite Analytics
    • 3.3 How to Use Post Performance in Hootsuite Analytics
    • 3.4 How to Share and Collaborate with Hootsuite Analytics
    • 3.5 Additional Reading
    • Lesson 4: Hootsuite Mobile: Advanced Tactics
    • 4.1 Using the Hootsuite Mobile App for Team Collaboration
    • 4.2 Additional Reading
    • Lesson 5: Hootsuite Platform: Organizations and Permissions
    • 5.1 Introduction to Hootsuite Organizations and Permissions
    • 5.2 Additional Reading
    • Lesson 6: Hootsuite’s Ecosystem of App Integrations
    • 6.1 Google Drive and Hootsuite
    • 6.2 SalesForce and Hootsuite
    • 6.3 Marketo and Hootsuite
    • 6.4 Hootsuite RSS Syndicator Pro
    • 6.5 Review Trackers and Hootsuite
    • 6.6 Brandwatch and Hootsuite
    • 6.7 Using Brandwatch with Hootsuite Analytics
    • 6.8 Hootsuite and ZeroFOX
    • 6.9 Talkwalker and Hootsuite
    • 6.10 Next Steps
  3. OPTIONAL: Hootsuite Platform Certification Exam

    Price: $99 USD

    Take our exam now to earn your official certification—proving your expertise to employers and clients.

    Get Certified

Social Media Experts consulted on this course