- 96 Videos
- 27 Quizzes
- 44 Texts
- 3 Downloads
- 4.0 hrs
Social Marketing Course and Certification
With Hootsuite’s Social Marketing Course and Certification, you’ll develop fundamental social marketing skills to drive real business results.
Social media marketing is now an integral part of most organizations, and is a strong channel for companies to increase brand awareness, engage with their audiences, and drive business results.
If your organization is active on social media, you already know the benefits of building a community and staying connected with your customers throughout the entire customer journey. Now it’s time to equip your team with the skills and tools they need to become more strategic and tactical and maximize the ROI of their social marketing efforts.
Designed and produced in consultation with social media marketing strategists and practitioners, our industry-recognized Social Media Marketing Course and Certification give marketers practical skills they can implement right away.
- Maximize the strength of your social profiles
Learn tips and tricks for engaging your social media presence and best practices to set your company up for long-term success
- Develop a comprehensive and unified social media strategy
Set goals, KPIs and tactics to align your social media efforts to your marketing and organizational objectives
- Learn how to develop content that resonates with your audience
Discover how to create and curate great content that keeps your followers engaged and your turn your employees into your biggest brand advocates
- Grow your online community through boosting your content
Learn the fundamentals of social advertising to boost your reach and capture the interest of prospective customers
- Use paid advertising strategies to augment your organic social media contributions. Learn the fundamentals of paid advertising on social media and best practices for effective social advertising from implementation to budgeting.
Hootsuite is trusted by thousands of global enterprises, millions of users, and 744 of the Fortune 1000 companies to manage social media accounts, engage audiences, and measure business results. As the world's most widely used social relationship platform, Hootsuite is the number one resource and partner in social media education.
Hootsuite's courseware is the result of on-going collaborative efforts between dozens of social media experts, a team of best-in-class writers, researchers, and video producers.
By consulting closely with a panel of industry recognized leaders, in addition to its own internal subject matter experts, Hootsuite develops its courseware based on years of professional experience and a breadth of insight into industry trends and the challenges of today's social businesses.