Course Information

  • Course Fee:

    Free

  • Skill Level:

    BEGINNER

  • Class Duration:

    6H

Course Introduction

By taking this course you’ll develop foundational social marketing skills to grow followers, engagement, and business results.

Designed and produced in consultation with social media marketing strategists and practitioners, our industry-recognized Social Media Marketing Course and Certification give marketers practical skills they can implement and start seeing results right away.

Course Curriculum

  1. Chapter 1: [OPTIONAL] Introduction to Social Media Marketing

    Course Level: Beginner

    This chapter will introduce you to the most popular social networks used by businesses and how businesses and professionals engage on these social networks to accomplish their objectives.

    Take the Course
    • Lesson 1: Introduction to Social Media Marketing
    • 1.1 Marketing Your Business
    • 1.2 Quiz
    • Lesson 2: Introduction to Social Networks
    • 2.1 Facebook
    • 2.2 Twitter
    • 2.3 LinkedIn
    • 2.4 Quiz
    • 2.5 Instagram
    • 2.6 YouTube
    • 2.7 Pinterest
    • 2.8 Snapchat
    • 2.9 Quiz
    • 2.10 Recommended Next Steps
  2. Chapter 2: Optimizing Your Social Media Profiles

    Course Level: Beginner

    This chapter will teach you which elements you should focus on for every network and the best practices to keep in mind so you can set your company up for business success.

    Take the Course
    • Lesson 1: Introduction
    • 1.1 Best Practices for Optimizing Social Media Profiles
    • Lesson 2: Optimizing Your Twitter Business Profile
    • 2.1 Optimizing Your Profile Settings On Twitter
    • 2.2 Strategic Best Practices for Twitter List
    • 2.3 Quiz
    • Lesson 3: Optimizing Your Facebook Pages Profile
    • 3.1 Optimizing Your Profile Settings On Facebook Pages
    • 3.2 Strategic Best Practices for Facebook Pages
    • 3.3 Quiz
    • Lesson 4: Optimizing Your LinkedIn Company Page
    • 4.1 Optimizing Profile Settings on LinkedIn Company Pages
    • 4.2 Quiz
    • Lesson 5: Optimizing Your Instagram Profile
    • 5.1 Optimizing Business Profile Settings on Instagram
    • 5.2 Quiz
    • Lesson 6: Optimizing Your YouTube Profile Settings
    • 6.1 Optimizing Profile Settings on YouTube
    • 6.2 Quiz
    • 6.3 Recommended Next Steps
    • Lesson 7: How Hootsuite Helps [OPTIONAL]
    • 7.1 How Hootsuite Helps with Social Media
    • 7.2 An Overview of the Hootsuite Dashboard
  3. Chapter 3: Social Media Strategy - from A to Z

    Course Level: Intermediate

    Learn about setting Goals, Objectives, KPIs, and Tactics, laying out timing and key dates, budgeting, defining brand persona and voice for social channels, incorporating content marketing into a social context, social media governance and crisis management, and measuring ROI.

    Take the Course
    • Lesson 1: Before You Start - What is a Social Media Strategy?
    • 1.1 The Value of a Social Media Strategy
    • 1.2 Essential Components of a Social Media Strategy
    • 1.3 Conducting a Social Media Audit
    • 1.4 Quiz
    • Lesson 2: Setting Strategic Goals
    • 2.1 Setting Goals, Objectives, and KPIs
    • 2.2 Budgeting for a Social Media Program
    • 2.3 Quiz
    • Lesson 3: Tactical Best Practices
    • 3.1 Tactics and Tools to Consider
    • 3.2 Factoring in Timing and Key Dates
    • 3.3 Specifying Brand Persona and Voice
    • 3.4 Putting Together a Content Game Plan
    • 3.5 Quiz
    • Lesson 4: Operational Considerations
    • 4.1 How to Set Up the Roles and Responsibilities on Your Team
    • 4.2 Implementing Social Media Governance within your Organization
    • 4.3 Creating a Crisis Management Plan
    • 4.4 Quiz
    • Lesson 5: Evaluating Your Success
    • 5.1 Applying Quantitative and Qualitative Measurement to Your Social Media Strategies
    • 5.2 Using Data to Adjust Course
    • 5.3 Quiz
    • 5.4 Recommended Next Steps
    • Lesson 6: How Hootsuite Helps with Social Media Strategy [OPTIONAL]
    • 6.1 Introduction to Hootsuite Organizations and Permissions
    • 6.2 An Introduction to Hootsuite Analytics
    • 6.3 How to Use Boards in Hootsuite Analytics
  4. Chapter 4: Growing Your Advocate Community

    Course Level: Intermediate

    Learn how to grow a following of relevant, interested people and the unique benefits of different social networks from a community-building perspective.

    Take the Course
    • Lesson 1: Introduction (Community Building Fundamentals)
    • 1.1 An Introduction to Advocacy and Community
    • Lesson 2: Engaging, Growing and Leveraging Your Social Media Audience
    • 2.1 Growing Your Social Media Audience and Community
    • 2.2 Engaging with Your Social Media Community
    • 2.3 Leveraging Your Community
    • 2.4 Quiz
    • Lesson 3: Engaging with Influencers and Advocates
    • 3.1 Engaging with Influencers and Advocates
    • 3.2 Building a Brand Advocacy Program
    • 3.3 Building an Employee Advocacy Program for Social Media
    • 3.4 Quiz
    • Lesson 4: Best Practices for Growing Community Across Social Media Channels
    • 4.1 Building Your Community With Twitter ‹
    • 4.2 Building Your Community Using Facebook
    • 4.3 Building Your Community on LinkedIn
    • 4.4 Building Your Community using Instagram
    • 4.5 Building Your Community Using YouTube
    • 4.6 Building Your Community on Snapchat
    • 4.7 Quiz
    • Lesson 5: Measuring the ROI of Your Community Building Efforts
    • 5.1 Community Metrics to Track
    • 5.2 Putting Community Measurement Data to Work
    • 5.3 Quiz
    • 5.4 Recommended Next Steps
    • Lesson 6: How Hootsuite Helps with Community Building [OPTIONAL]
    • 6.1 Engaging with Your Audience Across the Networks
    • 6.2 Using Geo-Search to Find Relevant Conversations with Hootsuite
    • 6.3 Creating Twitter Lists
  5. Chapter 5: Content Marketing Fundamentals

    Course Level: Intermediate

    Learn how to craft a content strategy, best practices for content curation, creation, and sharing, as well as tactics for content measurement in this chapter.

    Take the Course
    • Lesson 1: Creating a Content Strategy for Social Media
    • 1.1 The Value of Content and the Importance of a Social Media Content Strategy
    • 1.2 Creating a Content Strategy for Social Media
    • 1.3 Creating a Content Calendar and Using It Effectively
    • 1.4 Quiz
    • Lesson 2: Content Curation and Creation for Social Media
    • 2.1 What is Social Content Curation vs. Creation?
    • 2.2 Internal Content Curation for Social Media
    • 2.3 External Content Curation for Social Media
    • 2.4 The Value of a Business Blog for Your Content Strategy
    • 2.5 Quiz
    • Lesson 3: Best Practices for Sharing Across Networks
    • 3.1 Effective Best Practices for Sharing Content
    • 3.2 Best Practices for Sharing Content on Twitter
    • 3.3 Best Practices for Sharing Content on Facebook
    •       How to Run Your First Facebook Live (Optional)
    • 3.4 Best Practices for Sharing Content on LinkedIn Company Pages
    • 3.5 Best Practices for Sharing Content on Instagram
    • 3.6 Best Practices for Instagram Stories
    •       How To Shoot An Instagram-Worthy Flat Lay (Optional)
    •       5 Tips for Writing Great Instagram Captions (Optional)
    • 3.7 Best Practices for Sharing Content on Pinterest
    • 3.8 Best Practices for Sharing Content on Snapchat
    • 3.9 Quiz
    • Lesson 4: Best Practices for Sharing Video Content
    • 4.1 Best Practices for Sharing Content on YouTube
    • 4.2 Best Practices for Social Video
    • 4.3 Best Practices for Live Social Video
    • 4.4 Quiz
    • Lesson 5: Measuring the ROI of your Content Program
    • 5.1 Content Metrics to Track
    • 5.2 Recommended Next Steps
    • Lesson 6: How Hootsuite Helps with Social Content Marketing [OPTIONAL]
    • 6.1 Composing and Scheduling a Message
    • 6.2 Using the Hootsuite Publisher
    • 6.3 Advanced Publishing Tactics
    • 6.4 Scheduling Messages in Bulk Using Hootsuite
  6. Chapter 6: Social Advertising Fundamentals

    Course Level: Intermediate

    Take your social media marketing game to the next level with paid social media advertisements.

    Take the Course
    • Lesson 1: Using Social Ads Effectively
    • 1.1 The Value of Social Advertising
    • 1.2 Best Practices for Planning Social Ads Campaigns
    • 1.3 Best Practices for Executing Social Ads Campaigns - Getting Set Up
    • 1.4 Best Practices for Executing Social Ads Campaigns - Ongoing Maintenance
    • 1.5 Quiz
    • Lesson 2: Best Practices for Using Facebook Ads
    • 2.1 Facebook Ads Structure
    • 2.2 Facebook Campaign Options
    • 2.3 Targeting Your Facebook Campaign
    • 2.4 Intro to Audience Research and Targeting
    • 2.5 Quiz
    • Lesson 3: Best Practices for Using Twitter Ads
    • 3.1 Twitter Ad Options
    • 3.2 Twitter Campaign Structure
    • 3.3 Advanced Twitter Targeting
    • 3.4 Quiz
    • Lesson 4: Best Practices for Using LinkedIn Ads
    • 4.1 LinkedIn Ad Options
    • 4.2 LinkedIn Campaign Structure and Targeting
    • 4.3 Quiz
    • Lesson 5: Best Practices for Using Instagram Ads
    • 5.1 Identifying the Best Instagram Ad for Your Company
    • 5.2 Targeting and Optimizing your Instagram Ad
    • 5.3 Quiz
    • 5.4 Recommended Next Steps
    • Lesson 6: Measuring the ROI of your Social Ads
    • 6.1 Social Ads Metrics to Track
    • 6.2 Putting the Measurement Data to Work
    • 6.3 Quiz
  7. OPTIONAL: Social Marketing Certification Exam

    Price: $199 USD

    Take our exam now to earn your official certification—proving your expertise to employers and clients.

    Get Certified


    Or learn more about Social Marketing Certification

Social Marketing Experts consulted on this course