3. Social Media Strategy - from A to Z

Course Level: Intermediate | taught by Hootsuite Academy

Course description

Course Level: Intermediate

The adoption of social media by organizations large and small has been rapid and many are playing catch up to quickly learn the best ways to incorporate it into their business. For some companies, this has resulted in a disconnect between their social brand and their overarching brand and in some cases, a huge investment of time and resources with very few tangible results. To minimize wasted effort, time and data, it’s essential to spend the time developing a comprehensive and unified social media strategy that complements your existing marketing and organizational goals and objectives.

This course teaches students about setting Social Goals, Objectives, KPIs, and Tactics, laying out timing and key dates, budgeting, defining brand persona and voice for social channels, incorporating content marketing into a social context, social media governance and crisis management, and measuring ROI.


Course curriculum
Estimated time to complete: 0.5 hours

1. Introduction

  • 1.1 Course Overview and Materials

2. Before You Start: What is a Social Media Strategy?

3. Setting Strategic Goals

4. Choosing the Right Social Media Strategy

5. Administrative Considerations

6. Evaluating Your Success

7. How Hootsuite Helps with Social Media Strategy [OPTIONAL]

Hootsuite Academy
Hootsuite Academy

Hootsuite is trusted by thousands of global enterprises, millions of users, and 744 of the Fortune 1000 companies to manage social media accounts, engage audiences, and measure business results. As the world's most widely used social relationship platform, Hootsuite is the number one resource and partner in social media education.

Hootsuite's courseware is the result of on-going collaborative efforts between dozens of social media experts, a team of best-in-class writers, researchers, and video producers.

By consulting closely with a panel of industry recognized leaders, in addition to its own internal subject matter experts, Hootsuite develops its courseware based on years of professional experience and a breadth of insight into industry trends and the challenges of today's social businesses.