Hootsuite Academy Custom Education

Level up the social media sophistication of your teams and organization,
with online, on-demand learning solutions.

Connect with your Hootsuite representative today to see
if Custom Education is right for you.

Custom, scalable solutions

For over a decade, Hootsuite Academy has helped teams and organizations navigate the galaxy of social media with customized, online learning solutions. Academy offers bespoke, cost-effective, on-demand training ranging from basic social media etiquette to advanced social media strategy and advertising. The Academy Team’s videographers, course designers, and UX experts work collaboratively with you to roll out branded, video-based education experiences.

How does Hootsuite Academy do it?

Seasoned instructional designers. A video team. UX experts. Deep social media industry knowledge. And an extensive catalog of best-in-class on-demand courseware. Your dedicated Courseware Designer and Customer Success Manager bring these ingredients together to neatly tailor digital learning experience for teams and organizations.

Understand Impact

Use your organization’s own Learning Management System to track engagement metrics. Use this data to optimize and iterate your teams’ learning paths.

Custom Services Delivered

Consultative Needs Analysis
and Curriculum Design

Our Senior Instructional Designers work 1:1 with clients to understand goals and pain points

Made-to-Order, Custom Video Creation

Our in-house Academy Video Team creates industry-leading video content, from scratch, and on tight timelines.

White-labelled Video Content

The look and feel of the education experience, right down to individual videos, reflects your organization’s branding.

Flexible Delivery of Completed Courseware, to fit your technical requirements

The Academy Team is highly flexible and creative when it comes to delivering education to match your technical capabilities.

Custom Certification Exams, Supporting Collateral


Speak with your Academy Instructional Designer about translation and localization options.

Unlimited, organization-wide license


Your custom education products can be rolled out across an entire organization, regardless of the number of employees or designates.

Connect now to see if Custom Education is right for you.

White-labelled Video Content

All of the video assets featured in our Custom Learning Experiences feature branded bumpers with your organization's logo. These are featured at the beginning and end of each video. You can view an example of this branding in the sample below.