Hootsuite Live Product Training

Plan & Create

Build your brand and communicate effectively

• Craft posts quickly and efficiently across your various social networks
• Understand media format guidelines, tags, UTMs, mentions, audience targeting & alt text options
• Schedule Instagram Stories & Carousels with mobile workflow
• Collaborate with your team on scheduled content & approvals
• Set up and manage your digital assets with Content Libraries and apps

Measure & Report

Use data to drive your decisions

• Identify top performing content and best times to publish based on your objective
• Create and customise multi-network reports to track your KPIs
• Analyse the success of your marketing campaigns with tags
• Customise template reports with Hootsuite Metrics Library
• Visualise the success of your content and share findings with your team
• Bonus: introduction to tracking responses to inbound messages

Engage & Monitor

Interact with your audience and fans across your social networks

• Work with Inbox for assignments, interaction history and filtering
• Respond efficiently and consistently on brand with Saved Replies
• Build a monitoring environment to support your social activities
• Discover the Hootsuite App Directory ecosystem

NOT SURE WHERE TO START?

Join us for an overview of Hootsuite's key functionality

• High level tour of your Hootsuite platform - from Create & Plan to Engage & Analyze
• Quick look at posting across social networks
• Intro to Planner, including key features such as your Calendar & Media Library
• Start to explore Hootsuite Analytics to measure the success of your posts
• Glimpse into monitoring and listening to conversations on social + see how you can engage with your audience

CUSTOMER CARE AGENT TRAINING

Provide enhanced customer care across social channels!

• View, filter, and sort messages from the queue and resolve in bulk
• Distribute your workload more effectively with the new asynchronous conversation workflow
• Save time and ensure consistency with personal and shared Saved Replies
• Leverage Contact Attributes to easily spot VIPs or specific groups of users
• Engage and collaborate with other agents via the Team Chat

CUSTOMER CARE ADMIN TRAINING

Optimize your customer care set-up!

In this two-part series, learn how to:

• Set up Business Hours and add Public Holidays
• Manage users, teams and permissions
• Configure Auto Responders & the agent workspace
• Save your agents time and ensure a consistent support experience with Saved Replies collections
• Optimize routing & automation based on Contact Groups, Topics & more

Paid & Organic

Manage your paid and organic posts in one place

• Publish Facebook, Instagram and LinkedIn ads with the easy-to-use Composer
• View your scheduled Organic and Paid posts side-by-side using Planner
• Manage campaigns and view their performances
• Compile and report results in the Analytics Dashboard

FOR ADVOCATES - EXTEND YOUR REACH WITH AMPLIFY

Explore and share company content, while building your personal brand

This live group session is for advocates who will be using Amplify to spread and share content to their social networks

• Learn how to leverage Amplify to increase company reach and grow your personal following
• Create your account, connect your social networks to the platform
• Personalize and schedule content to be published to your personal profiles
• Suggest content to be added to the tool for others to share
• Get best practice advice on how to best leverage the tool and social media

STRATEGY FOR AMPLIFY ADMINISTRATORS

Set objectives, scope and communication plan for an Amplify project

Developed for administrators of Amplify, this online session will help you plan the right strategy for the deployment of Amplify in your organization

• Defining success with goals and KPIs for your program
• Understand your advocates and how to meet their needs
• Content strategy: topic structure, volume & cadence
• Communication planning for the rollout of your program and onboarding
• Adoption and how to sustain momentum going forward

AMPLIFY ADMIN TRAINING

Optimize your employee advocacy set-up!

• Manage new members and teams within your advocacy program
• Create topics to segment content for your advocates
• Create and schedule content for your advocates to share
• Review crowd-sourced content suggestions
• Measure the success of your program

MAINTAIN ADOPTION AND BUILD SUCCESS WITH OUR DEDICATED STATISTICAL TOOL

Measure the success of an Amplify project with Hootsuite Analytics

This short 3 minute video will help any Amplify Project Managers track Amplify use and adoption.

• Use Hootsuite Amplify Analytics to track the success of your project
• Identify key action points for maintaining success
• Personalize and download reports

Listening powered by Talkwalker

Unlock the power of social listening with our most comprehensive solution

• Understand social listening goals, strategies, and use cases
• Build and refine queries to discover social and consumer data insights
• Explore search results and cut through the noise to uncover emerging themes, influencers, demographics, and key conversations
• Discover Listening Analytics and make informed decisions with data forecasting
• Leverage the power of Blue Silk AI for convenient Listening summaries

INSIGHTS POWERED BY BRANDWATCH

Monitor brand mentions and related keywords

• Consider your social listening goals and strategy
• Configure your data sources
• Learn the benefits of the different search types
• Build search queries
• Explore search results, indentify key topics & events, explore your data and set up alerts

Advanced Analytics Training

See the narrative behind the data and tell a better ROI story

• Build a foundation for better insights, reporting, and experimentation
• Learn how to find the metrics that matter to you with Custom Metrics & Multimetric tiles
• Presentation-ready reports that show your impact
• Set-it-and-forget-it ROI Analysis
• Benchmark and compare performance over time

Vous recherchez de la formation Hootsuite EN FRANÇAIS?

Looking for Hootsuite dashboard training en Francais?

Inscrivez-vous à la formation en direct sur les produits Hootsuite et découvrez comment réussir avec Hootsuite. Que vous soyez débutant(e) en matière des produits Hootsuite ou que vous ayez besoin d'un rappel sur la manière de tirer parti des fonctionnalités clés de Hootsuite, veuillez cliquer sur le lien ci-dessous pour accéder à la formation en direct.

Nous espérons vous y voir !

¿Estás buscando formaciones de la herramienta de Hootsuite en Español?

Looking for Hootsuite dashboard training in Español?

Formación y Capacitación de Producto de Hootsuite en vivo. Registrate en las Formaciones de Producto de Hootsuite y descubre cómo alcanzar el éxito con Hootsuite. Si eres nuevo en Hootsuite o si te gustaría refrescar tu memoria para sacar el máximo provecho de las funcionalidades de Hootsuite, estas capacitaciones son perfectas para ti.

¡Esperamos verte pronto!