Hootsuite On-Demand Training

Plan & Create

Build your brand and communicate effectively

• Craft posts quickly and efficiently across your various social networks
• Understand media format guidelines, tags, UTMs, mentions, audience targeting & alt text options
• Schedule Instagram Stories & Carousels with mobile workflow
• Collaborate with your team on scheduled content & approvals
• Set up and manage your digital assets with Content Libraries and apps

Measure & Report

Use data to drive your decisions

• Identify top performing content and best times to publish based on your objective
• Create and customise multi-network reports to track your KPIs
• Analyse the success of your marketing campaigns with tags
• Customise template reports with Hootsuite Metrics Library
• Visualise the success of your content and share findings with your team
• Bonus: introduction to tracking responses to inbound messages

Engage & Monitor

Interact with your audience and fans across your social networks

• Interact and reply to inbound conversations efficiently across your social networks
• Engage in Inbox using assignments, filters, notes & saved replies
• Build a monitoring dashboard to support your social activities
• Monitor key topics, influencers and events happening in your industry
• Discover the Hootsuite App Directory ecosystem

ADMIN TRAINING

Optimize your customer care set-up!

In this two-part series, learn how to:

• Set up Business Hours and add Public Holidays
• Manage users, teams and permissions
• Configure Auto Responders & the agent workspace
• Save your agents time and ensure a consistent support experience with Saved Replies collections
• Optimize routing & automation based on Contact Groups, Topics & more

AGENT TRAINING

Provide enhanced customer care across social channels!

• View, filter, and sort messages from the queue and resolve in bulk
• Distribute your workload more effectively with the new asynchronous conversation workflow
• Save time and ensure consistency with personal and shared Saved Replies
• Leverage Contact Attributes to easily spot VIPs or specific groups of users
• Engage and collaborate with other agents via the Team Chat

PAID & ORGANIC

Manage your paid and organic posts in one place

• Publish Facebook, Instagram and LinkedIn ads with the easy-to-use Composer
• View your scheduled Organic and Paid posts side-by-side using Planner
• Manage campaigns and view their performances
• Compile and report results in the Analytics Dashboard

AMPLIFY ADMIN TRAINING

Optimize your employee advocacy set-up!

• Manage new members and teams within your advocacy program
• Create topics to segment content for your advocates
• Create and schedule content for your advocates to share
• Review crowd-sourced content suggestions
• Measure the success of your program

FOR ADVOCATES - EXTEND YOUR REACH WITH AMPLIFY

Explore and share company content, while building your personal brand

This live group session is for advocates who will be using Amplify to spread and share content to their social networks

• Learn how to leverage Amplify to increase company reach and grow your personal following
• Create your account, connect your social networks to the platform
• Personalize and schedule content to be published to your personal profiles
• Suggest content to be added to the tool for others to share
• Get best practice advice on how to best leverage the tool and social media

STRATEGY FOR AMPLIFY ADMINISTRATORS

Set objectives, scope and communication plan for an Amplify project

Developed for administrators of Amplify, this online session will help you plan the right strategy for the deployment of Amplify in your organization

• Defining success with goals and KPIs for your program
• Understand your advocates and how to meet their needs
• Content strategy: topic structure, volume & cadence
• Communication planning for the rollout of your program and onboarding
• Adoption and how to sustain momentum going forward

Hootsuite Listening powered by Talkwalker

Unlock the power of social listening with our most comprehensive solution

• Understand social listening goals, strategies, and use cases
• Build and refine queries to discover social and consumer data insights
• Explore search results and cut through the noise to uncover emerging themes, influencers, demographics, and key conversations
• Discover Listening Analytics and make informed decisions with data forecasting
• Leverage the power of Blue Silk AI for convenient Listening summaries

INSIGHTS POWERED BY BRANDWATCH

Monitor brand mentions and related keywords

• Consider your social listening goals and strategy
• Configure your data sources
• Learn the benefits of the different search types
• Build search queries
• Explore search results, indentify key topics & events, explore your data and set up alerts

Advanced Analytics

In this session, you will learn everything that you need to know about Hootsuite’s powerful Advanced Analytics add-on including the foundations of advanced analytics data, how to build custom metrics, navigate advanced features, and build your own customized reporting.

• Create & use custom metrics
• Impact Content & Content Comparison
• Build custom reports
• Measure the ROI incl. web traffic