Course Information

  • Course Fee:

    FREE

  • Skill Level:

    INTERMEDIATE

  • Class Duration:

    1 HOUR

Course Introduction

Welcome to Social Listening with Hootsuite! This FREE course will show you how to upgrade your brand using social listening by tracking online conversations, uncovering valuable insights, and staying on top of trends.

You’ll start by learning the theory behind social listening—what it is, why it matters, and how to do it effectively—then see how industry experts put it into practice. Finally, you’ll dive into Hootsuite’s tools to learn how to apply these strategies and transform your brand’s social media approach.

Enrol now to unlock the power of social listening and elevate your strategy!

Course Curriculum

  1. Chapter 1: What is Social Listening

    Chapter Level: Introductory

    Discover how social listening lets you see the big picture of online conversations and stay ahead of trends. Learn how it differs from social monitoring and explore the strategies that help you capture insights, uncover opportunities, and keep your brand relevant and responsive.

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    • Chapter 1: What is Social Listening
    • 1.1 The Benefits of Social Listening
    • 1.2 How to Build a Successful Social Listening Strategy

  2. Chapter 2: Basic and Advanced Listening

    Chapter Level: Intermediate

    This lesson introduces Hootsuite’s listening features, Listening Basics and Advanced Listening: Quick Search, giving you the tools to elevate your social listening game. Use Basics to spot trends and inspire content, while Advanced Listening reveals deeper insights on audience sentiment, influencers, and competitor activity to help shape your strategy.

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    • Chapter 2: Listening Basics and Advanced Listening
    • 2.1 Listening Basics
    • 2.2 Advanced Listening: Quick Search

  3. Chapter 3: Topic Insights

    Chapter Level: Intermediate

    Learn to leverage Topic Insights to gain a comprehensive understanding of trending topics and audience interests. Discover how to use admin settings to customize your analysis, track audience sentiment, set alerts for emerging trends, and create reports that keep your team informed and proactive.

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    • Chapter 3: Topic Insights
    • 3.1 Topic Insights
    • 3.2 Admin Settings

  4. Social Listening with Hootsuite exam

    Included in purchase

    Take our exam now to earn your official certification—proving your expertise to employers and clients.

    Get Certified


    Or learn more about Social Marketing Certification

What you get with your Hootsuite Social Listening Certification

  • Industry-recognized certification that demonstrates your expertise with the essential elements of social listening to clients and employers.
  • A permanent online certificate to showcase your digital expertise that you can link to from your blog, website, or any other online profile.

How to get your Hootsuite Social listening Certification

Get your Hootsuite Social Listening Certification by passing a 10 question online exam,  testing your knowledge of the core principles of social listening.

The exam is based exclusively on the social listening training videos in this course - which cover how to better understand your customers, improve your strategy and drive impressive business results.


Frequently Asked Questions

It's FREE!

No. Once you pass the exam, the certification is yours forever.

10 question timed online exam.

The minimum passing grade for the exam is 80%

The exam takes approximately 10 minutes.

No. You can take the exam as many times as necessary until you pass.