What you get with your Hootsuite Social Marketing Certification

  • Industry-recognized certification that demonstrates your expertise with the essential elements of social marketing to clients and employers.
  • A permanent online certificate to showcase your digital expertise that you can link to from your blog, website, or any other online profile.
  • Listing in the Hootsuite Certified Professionals Directory, which helps brands and employers find talented social media professionals like you.

How to get your Hootsuite Social Marketing Certification

Get your Hootsuite Social Marketing Certification by passing a 60-question online exam,  testing your knowledge of the core principles of social media marketing.

The exam is based on Hootsuite’s free online Social Marketing Training course—a comprehensive series of easy-to-follow video tutorials covering everything from creating a social media strategy and optimizing your social profiles to creating and sharing effective social content and effective social media ads.


Frequently Asked Questions

$199 USD.

No. Once you pass the exam, the certification is yours forever.

The Social Marketing Certification tests your knowledge of the core principles of social media marketing. The Hootsuite Platform Certification demonstrates your knowledge of the Hootsuite dashboard. While different, the two certifications are complementary. Having skills (and credentials) in both strategy and the Hootsuite platform can accelerate your career.

The exam is based on Hootsuite’s free online Social Marketing Training course that covers the fundamentals of social marketing. We recommend reviewing the course before attempting the exam.

60-question timed online exam.

The minimum passing grade for the exam is 80%

You’ll have 60 minutes to complete the 60-question exam.

No. You can take the exam as many times as necessary until you pass, at no extra cost.

Yes. If you’re confident in your social marketing skills, you can go straight to the certification exam.

The Hootsuite Academy team creates exams following established instructional design best practices. More information can be seen here.