Course Information
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Course Fee:
$249 USD
- Free Demo
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Skill Level:
Intermediate
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Class Duration:
4H 30M
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Course Introduction
Social media advertising is becoming an indispensable part of the modern marketing landscape.
The most sophisticated organizations use paid social—including Facebook, Twitter, LinkedIn, and Instagram ads—to drive business objectives at every stage of the customer journey.
This course gives marketers the knowledge and skills they need to use these tools most effectively.
Course Curriculum
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Lesson 1: The Social Advertising Landscape [Free Demo]
Course Level: Beginner
In this lesson, we’ll discuss how social advertising can be leveraged to help your organization achieve both brand awareness, as well as performance goals.
Take the Demo
- Lesson 1: The Social Advertising Landscape
- 1.1 The Social Advertising Landscape
- 1.2 Introduction to Social Advertising
- 1.3 Using Advertising Strategies to Achieve Organizational Goals
- Take Your Learning Deeper
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Lesson 2: Setting the Stage for a Successful Social Media Ad Campaign [Free Demo]
Course Level: Intermediate
In this lesson, you’ll learn what an ideal campaign looks like, in addition to valuable best practices for setting achievable campaign goals.
You’ll also learn best practices for optimizing the organization of your campaign, from naming conventions, to setting up effective landing pages, and tracking website data using Pixels.
Take the Demo
- Lesson 2: Setting the Stage for a Successful Social Media Ad Campaign
- 2.1 Setting the Stage for a Successful Social Media Ad Campaign
- 2.2 What a Successful Brand and Conversion Campaign Looks Like
- 2.3 Best Practices for Setting Ad Campaign Goals and Determining Parameters for Success
- 2.4 The Ad Journey - Optimizing Your Organization, Budget, Landing Pages, and Campaign Tracking
- Quiz
- Take Your Learning Deeper: Additional Resources
- Best Practices for Using Search and Social Advertising Together [Webinar
- Next Steps
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Lesson 3: Advanced Best Practices for Targeting Social Advertisements
Course Level: Advanced
In this lesson we’ll discuss best practices for selecting and applying a buyer persona to your campaign, in addition to the unique targeting methods offered by Facebook, Instagram, Twitter, and LinkedIn. You’ll also learn how to leverage customer and audience information to increase audience targeting even further, through the use of remarketing and lookalike audiences.
Take the Paid Course
- Lesson 3: Advanced Best Practices for Targeting Social Advertisements
- 3.1 Advanced Best Practices for Targeting Social Advertisements
- 3.2 Strategic Selection and Application of Buyer Personas
- 3.3 Advanced Targeting Strategies for Facebook, Instagram, Twitter, and LinkedIn
- 3.4 Advanced Use of Remarketing and Lookalike Audiences
- Quiz
- Take Your Learning Deeper: Additional Resources
- Next Steps
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Lesson 4: Creating and Iterating on Social Ads
Course Level: Advanced
In this lesson, you’ll learn some industry tips and tricks for taking your visual assets and ad copy to the next level. We also discuss how to create and edit campaigns in bulk using Facebook’s Ads Manager, an important tool that every social advertiser should get comfortable with.
Take the Paid Course
- Lesson 4: Creating and Iterating on Social Ads
- 4.1 Creating and Iterating on Social Ads
- 4.2 Optimizing Visual Assets for Engagement
- 4.3 Taking Ad Copy to the Next Level
- 4.4 Pro Tips for Mastering Facebook’s Ads Manager
- 4.5 Best Practices for Building and Testing Social Ads
- Quiz
- Take Your Learning Deeper: Additional Resources
- Next Steps
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Lesson 5: Bidding and Buying Social Ads
Course Level: Advanced
In this lesson, you’ll learn how to keep your cost per click low, and engagement high by strategically optimizing your efficiency metrics. In addition we’ll look at calculating a manual bid, tactics for optimizing ad campaigns that feature video, and what really goes on behind the scenes in a Facebook bidding auction.
Take the Paid Course
- Lesson 5: Bidding and Buying Social Ads
- 5.1 Bidding and Buying Social Ads
- 5.2 Tactical Budgeting and Optimizing Efficiency Metrics
- 5.3 A Quick Introduction to Calculating Manual Bid Amounts
- 5.4 Tactics for Optimizing Social Video for Brand Engagement
- 5.5 Advanced Strategies for Winning Facebook Bidding Auctions
- 5.6 Driving Optimal ROI through Ad Analysis and Iteration
- Quiz
- Take Your Learning Deeper: Additional Resources
- Next Steps
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Lesson 6: Tracking the Impact and ROI of your Social Ads
Course Level: Advanced
In this lesson, we’ll walk you through the process of measuring the engagement and impact of your ad campaigns, including tips for analyzing and gathering the data from a finished campaign, as well as utilizing benchmarking tools to help contextualize your success.
Take the Paid Course
- Lesson 6: Tracking the Impact and ROI of your Social Ads
- 6.1 Tracking the Impact and ROI of your Social Ads
- 6.2 Measuring Engagement and Impact of Ad Campaigns
- 6.3 Using Data to Grow Future Campaign Success
- Quiz
- Next Steps
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Lesson 7: How Hootsuite Helps with Social Advertising [Optional]
Course Level: Advanced
In this optional lesson, we’ll show you how Hootsuite Ads can help you easily create detailed campaigns, take your ad testing to the next level, and create dynamic reports that can be shared with stakeholders.
Take the Paid Course
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Hootsuite Advanced Social Advertising Certification Exam
Price: $249 USD
Take our exam now to earn your official certification—proving your expertise to employers and clients.
Get Certified
Learn more about the Advanced Social Ads Certification
Related Courses & Certifications
Develop foundational social marketing skills to grow followers, engagement, and business results.
Do you know your way around Hootsuite like a pro? Have you completed the Hootsuite Platform Training Course? Take our exam to earn your official certification—proving your prowess to employers and clients.
Gain the advanced academic certification you need to lead social media strategy for your organization, offered by Syracuse University's renowned Newhouse School.
Related Courses & Certifications
Develop foundational social marketing skills to grow followers, engagement, and business results.
Do you know your way around Hootsuite like a pro? Have you completed the Hootsuite Platform Training Course? Take our exam to earn your official certification—proving your prowess to employers and clients.
Gain the advanced academic certification you need to lead social media strategy for your organization, offered by Syracuse University's renowned Newhouse School.