Course Information
-
Course Fee:
$199
- Free Demo
-
Skill Level:
BEGINNER
-
Class Duration:
6H
-
Course Introduction
By taking this course you’ll develop foundational social marketing skills to grow followers, engagement, and business results.
Designed and produced in consultation with social media marketing strategists and practitioners, our industry-recognized Social Media Marketing Course and Certification give marketers practical skills they can implement and start seeing results right away.
Course Curriculum
-
Chapter 1: [OPTIONAL] Introduction to Social Media Marketing
Course Level: Beginner
This chapter will introduce you to the most popular social networks used by businesses and how businesses and professionals engage on these social networks to accomplish their objectives.
Take the Course
Chapter 1 Overview
Lesson 1: Introduction to Social Media Networks
1.1 Facebook [Optional]
1.2 Twitter [Optional]
1.3 LinkedIn [Optional]
1.4 Instagram [Optional]
1.5 YouTube [Optional]
1.6 Pinterest [Optional]
1.7 Snapchat [Optional]
Recommended Next Steps -
Chapter 2: Optimizing Your Social Media Profiles
Course Level: Beginner
This chapter will teach you which elements you should focus on for every network and the best practices to keep in mind so you can set your company up for business success.
Take the Course
Chapter 2 Overview
1.1 Best Practices for Optimizing Social Media Profiles
1.2 Optimizing Your Profile Settings On Twitter
1.3 Strategic Best Practices for Twitter List
1.4 Optimizing Your Profile Settings On Facebook Pages
1.5 Strategic Best Practices for Facebook Pages
1.6 Optimizing Profile Settings on LinkedIn Company Pages
1.7 Optimizing Business Profile Settings on Instagram
1.8 Optimizing Profile Settings on YouTube
Quiz
Recommended Next Steps -
Chapter 3: Social Media Strategy - from A to Z
Course Level: Intermediate
Learn about setting Goals, Objectives, KPIs, and Tactics, laying out timing and key dates, budgeting, defining brand persona and voice for social channels, incorporating content marketing into a social context, social media governance and crisis management, and measuring ROI.
Take the Course
Chapter 3 Overview
Lesson 1: What Is a Social Media Strategy?
1.1 The Value of a Social Media Strategy
1.2 Essential Components of a Social Media Strategy
1.3 Conducting a Social Media AuditLesson 2: Setting Strategic Goals
2.1 Setting Goals, Objectives, and KPIs
2.2 Budgeting for a Social Media ProgramLesson 3: Tactical Best Practices
3.1 Tactics and Tools
3.2 Factoring in Timing and Key Dates
3.3 Specifying Brand Persona and Voice
3.4 Putting Together a Content Game PlanLesson 4: Operational Considerations
4.1 How to Set Up the Roles and Responsibilities on Your Team
4.2 Implementing Social Media Governance within Your Organization
4.3 Creating a Crisis Management Plan
Quiz
Recommended Next Steps -
Chapter 4: Growing Your Advocate Community
Course Level: Intermediate
Learn how to grow a following of relevant, interested people and the unique benefits of different social networks from a community-building perspective.
Take the Course
Chapter 4 Overview
Lesson 1: Engaging, Growing and Leveraging Your Social Media
1.1 An Introduction to Advocacy and Community
1.2 Growing Your Social Media Audience and Community
1.3 Engaging with Your Social Media Community
1.4 Leveraging Your Community
QuizLesson 2: Engaging with Influencers and Advocates
2.1 Engaging with Influencers and Advocates
2.2 Building a Brand Advocacy Program
2.3 Building an Employee Advocacy Program for Social Media
QuizLesson 3: Best Practices for Growing Community Across Social Media Channels
3.1 Building Your Community With Twitter
3.2 Building Your Community Using Facebook
3.3 Building Your Community on LinkedIn
3.4 Building Your Community using Instagram
3.5 Building Your Community Using YouTube
3.6 Building Your Community on Snapchat
3.7 Best Practices for Running Social Media Contests
3.8 Using Google My Business for Social Selling
Quiz -
Chapter 5: Content Marketing Fundamentals
Course Level: Intermediate
Learn how to craft a content strategy, best practices for content curation, creation, and sharing, as well as tactics for content measurement in this chapter.
Take the Course
Chapter 5 Overview
Lesson 1: Creating a Content Strategy for Social Media
1.1 The Value of Content and the Importance of a Social Media Content Strategy
1.2 Creating a Content Strategy for Social Media
1.3 Creating a Content Calendar and Using It Effectively
QuizLesson 2: Content Curation and Creation for Social Media
2.1 What is Social Content Curation vs. Creation?
2.2 Internal Content Curation for Social Media
2.3 External Content Curation for Social Media
2.4 The Value of a Business Blog for Your Content Strategy
QuizLesson 3: Best Practices for Growing Community Across Social Media Channels
3.1 Effective Best Practices for Sharing Content
3.2 Best Practices for Sharing Content on Twitter
3.3 Best Practices for Sharing Content on Facebook
3.4 Best Practices for Sharing Content on LinkedIn Company Pages
3.5 Best Practices for Sharing Content on Instagram
3.6 Best Practices for Instagram Stories
3.7 Instagram Stories: Optimizing Your Story
3.8 Best Practices for Sharing Content on Pinterest
3.9 Best Practices for Sharing Content on SnapchatLesson 4: Creating Content for Instagram
4.1 How to Choose a Subject for Your Instagram Photo
4.2 How to Take Instagram Photos on Your Phone
4.3 How to Edit Instagram Photos
4.4 Best Practices for Editing Photos on Instagram
4.5 Instagram Stories: Getting Creative with Editing Features
4.6 Advanced Instagram Hacks
4.7 How To Shoot An Instagram-Worthy Flat Lay [OPTIONAL]
4.8 Five Tips for Writing Great Instagram Captions [OPTIONAL]Lesson 5: Creating and Sharing Social Video
5.1 Best Practices for Sharing Content on YouTube
5.2 Best Practices for Social Video
5.3 Best Practices for Live Social Video
5.4 How to Edit Instagram Videos
5.5 How to Use Instagram TV
5.6 How to Run Your First Facebook Live [OPTIONAL]
5.7 Behind the Scenes of a Facebook Live Event
Quiz
Recommended Next Steps -
Chapter 6: Social Advertising Fundamentals
Course Level: Intermediate
Take your social media marketing game to the next level with paid social media advertisements.
Take the Course
Chapter 6 Overview
Lesson 1: Social Advertising Fundamentals
1.1 The Value of Social Advertising
1.2 Facebook Ad Options
1.3 Instagram Ad Options
1.4 Twitter Ad Options
1.5 LinkedIn Ad Options
1.6 Google Ad Options
Quiz -
Social Marketing Certification Exam
Included in purchase
Take our exam now to earn your official certification—proving your expertise to employers and clients.
Get Certified
Or learn more about Social Marketing Certification
Related Courses & Certifications
Master expert tactics and best practices to optimize social ad campaigns from start to finish.
If you’ve completed the Hootsuite Social Marketing Course (or already know your stuff), take our exam to earn your official certification and demonstrate your knowledge to employers and clients.
Gain the advanced academic certification you need to lead social media strategy for your organization, offered by Syracuse University’s renowned Newhouse School.
Related Courses & Certifications
Master expert tactics and best practices to optimize social ad campaigns from start to finish.
If you’ve completed the Hootsuite Social Marketing Course (or already know your stuff), take our exam to earn your official certification and demonstrate your knowledge to employers and clients.
Gain the advanced academic certification you need to lead social media strategy for your organization, offered by Syracuse University’s renowned Newhouse School.