Advance your social media skills and career


Students educated





Course Information

  • Course Fee:


  • Skill Level:


  • Class Duration:


  • This Class Covers:


Course Introduction

Take the Hootsuite Social Marketing course and develop foundational social marketing skills to grow followers, engagement, and business results.

Video Transcript | Intro

LinkedIn is the world’s largest professional network. LinkedIn members log on to connect with potential customers, stay informed about their industry, explore job opportunities, and engage with relevant content.

LinkedIn Pages enable marketers to promote new products and services, create brand awareness by sharing valuable information, generate leads, recruit talent, and listen in and engage in relevant conversations.

Individuals can follow LinkedIn Pages to stay up to date with new developments from companies they’re interested in, compare products and services, and track potential business opportunities.

Marketing on LinkedIn

Social marketers and sales professionals can use LinkedIn Groups to engage with potential customers and people in their industry. Interacting helpfully and professionally in relevant groups can be an effective way to draw people’s attention back to your organization and build your network.

Campaign Manager

With LinkedIn’s Campaign Manager, marketers can reach new audiences and drive business results with highly targeted paid ad campaigns. For example, a social marketer could run a brand awareness campaign targeting social media managers working at B2B companies in the software space. 

Looking for more? Checkout our LinkedIn Guide to Marketing or AdEspresso's  LinkedIn Advertising basics.