Advance your social media skills and career


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Course Introduction

Take the Hootsuite Social Marketing course and develop foundational social marketing skills to grow followers, engagement, and business results.

Video Transcript | Intro

Now that you’ve built a compelling Facebook page, how can you optimize it to increase engagement with visitors?

Set your call-to-action

If you’re a page admin, editor, or moderator, you can add a call-to-action button to your page. Facebook offers a variety of call-to-action buttons, such as Contact Us, Shop Now, or Sign Up, so choose the one that best supports your business objectives (for more, check out 31 examples of call-to-actions).

3rd party apps

Third party apps can play a big part in optimizing your Facebook page. Choose from hundreds of third-party app integrations, including Instagram, Twitter, and Pinterest. There’s no limit to how many apps can be added to your page, but be sure to feature only those that support your business objectives. For example, if you want to grow your email subscriber list, an app like MailChimp lets visitors opt-into your email newsletter without navigating away from Facebook. 

Set your location

If you have a brick and mortar business, including address and contact information is particularly important. Your location will ensure that search engines index you in local search results and gives your customers an easy way to contact you. 

This will also add a map on your profile, so if you don’t need visitors to find your physical location, you may want to skip this field and dedicate the profile space to other page elements. 

Feature other business pages!

To help build community, you can feature other business’s Facebook pages. This is a great way to build valuable working relationships with other companies that share a similar vision. To feature other pages, you’ll first need to like the page, and then add the featured likes column to your page.

Looking for more? Checkout the Definitive Facebook Marketing Guide for Business.