Advance your social media skills and career

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Course Information

  • Course Fee:

    Free

  • Skill Level:

    BEGINNER

  • Class Duration:

    6H

  • This Class Covers:

    SOCIAL MEDIA, MARKETING

Course Introduction

Take the Hootsuite Social Marketing course and develop foundational social marketing skills to grow followers, engagement, and business results.

Video Transcript | Intro

Snapchat offers several unique features that are helpful for building up a follower base. 

Snapcode 

To make it easy for fans to follow you, take advantage of your unique Snapcode, found within your profile screen, or the Snapchat website. Users can instantly follow you by holding their camera up to your Snapcode. 

In addition to sharing Snapcodes on their company website and social channels, some brands will also print their Snapcode on physical items, like posters, keychains, and business cards. 

Customer URL 

Some organizations find it useful to generate a custom URL that allows users to automatically add you to their Snapchat friends. Generate a URL for your account by clicking “share username”

Embrace Spontaneity

Snapchat users seek authenticity and are looking for brands that communicate in ways they can relate to. Don’t worry too much about creating content that is overly polished or scripted; the spontaneity of Snapchat is part of its charm! It’s also important that you engage directly with your followers. Spend some time each day watching their stories and sending reaction snaps to them directly via instant message.


Looking for more? Checkout our blog and learn how to create a social media strategy in 8 easy steps!