Advance your social media skills and career


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Course Introduction

Take the Hootsuite Social Marketing course and develop foundational social marketing skills to grow followers, engagement, and business results.

Video Transcript | Intro

LinkedIn leads the way as the online destination to foster connections between businesses and professionals. A LinkedIn company page allows your organization to create a central hub for information about your company, career opportunities, products, and services. 

Your LinkedIn company page is typically among the top results when someone searches for your company name, sometimes even ranking ahead of your own website. For this reason, it’s important for your company page to be professional and complete. Ensure you have filled in all the information fields, including specialties and industry. You can also highlight key job vacancies within your organization. If it’s appropriate for your business, you can display your company name and description in more than 20 languages by editing your Page via the Overview tab. 

Expand your organization’s following on LinkedIn by encouraging employees to connect their profiles to your company page in their current job descriptions. It’s important for your employees to understand the value of building an appropriate personal LinkedIn profile so that they represent the organization in a professional manner. Your employees are also your best brand advocates so encourage them to amplify company content and announcements for hiring initiatives through their own networks. 

You can also add Showcase pages to your company page. Showcase pages let you segment your organization’s offerings by target market. They’re a great way to focus on different products separately so you can customize positioning and messaging. Use them to share content that could be valuable to your viewer, such as white papers, videos, and case studies. You’ll need to grow a following for each page from scratch so as a solution for highlighting products, Showcase pages work best for larger companies.

Looking for more? Checkout our blog and learn how to create a social media strategy in 8 easy steps!