Course Information

  • Course Fee:

    $299 USD

  • Skill Level:

    Beginner

  • Class Duration:

    2H

Course Introduction

Hootsuite’s Foundations of Social Advocacy Certification Course teaches best practices for building your personal brand on social media.

This short course guides you toward a more influential and respected online presence. You’ll build your personal brand through optimizing your social profiles, sharing valuable content, and engaging respectfully and productively in social media communities.

Course Curriculum

  1. Lesson 1: Introduction to Social Media Etiquette

    Course Level: Beginner

    In this lesson, you will learn about the importance of social media etiquette, and how it can position you for success online.

    Take the Course
    • Lesson 1: Introduction to Social Media Etiquette
    • 1.1 Introduction to Social Media Etiquette
    • 1.2 What the Most Respected Social Media Users Do
    • Take Your Learning Deeper: Additional Resources
  2. Lesson 2: Introduction to the Social Networks [OPTIONAL]

    Course Level: Beginner

    Before getting into specific best practices for being a good social media citizen, this lesson provides an overview of all major social networks.

    Take the Course
    • Lesson 2: Introduction to the Social Networks [OPTIONAL]
    • 2.1 Introduction to the Social Networks
    • 2.2 Facebook
    • 2.3 Instagram
    • 2.4 YouTube
    • 2.5 LinkedIn
    • 2.6 Twitter
    • 2.7 Pinterest
    • 2.8 Snapchat
    • Take Your Learning Deeper: Additional Resources
  3. Lesson 3: Social Media Etiquette Part 1 | Having a Great Personal Brand

    Course Level: Beginner

    In this lesson, you will learn how social media can help grow your personal brand and position you as a respected source of information among your peers.

    Take the Course
    • Lesson 3: Social Media Etiquette Part 1 | Having a Great Personal Brand Online
    • 3.1 Your Social Media Footprint: The Basics
    • 3.2 Your Personal Brand and Social Media: Optimizing Your Account Settings
    • 3.3 Specific Tips for Your Twitter Profile
    • 3.4 Specific Tips for Your Facebook Profile
    • 3.5 Specific Tips for Your LinkedIn Profile
    • Take Your Learning Deeper: Additional Resources
  4. Lesson 4: Social Media Etiquette Part 2 | Sharing Content and Engaging with People On Your Social Channels

    Course Level: Beginner

    In this lesson, you will learn best practices for sharing content and engaging with your audience.

    Take the Course
    • Lesson 4: Social Media Etiquette Part 2 | Sharing Content and Engaging with People On Your Social Channels
    • 4.1 It’s Nice to Be Nice: Pro Tips for Engaging with People on Social Media
    • 4.2 Why Share Content, and General Tips for Sharing It
    • 4.3 Facebook Etiquette: Sharing Content and Engaging
    • 4.4 LinkedIn Etiquette: Sharing Content and Engaging
    • 4.5 Twitter Etiquette: Sharing Content and Engaging
    • Take Your Learning Deeper: Additional Resources
  5. Lesson 5: Employee Advocacy with Hootsuite Amplify

    Course Level: Beginner

    Learn how Hootsuite Amplify makes it easy for you to keep up to date on company news and announcements, and allows you to share content to your social networks with one tap.

    Take the Course
    • Lesson 5: Employee Advocacy with Hootsuite Amplify
    • 5.1 What is Employee Advocacy and Why Does it Matter to You?
    • 5.2 Getting Started with Hootsuite Amplify
    • 5.3 Sharing Content with Hootsuite Amplify
    • Take Your Learning Deeper: Additional Resources
  6. Foundations of Social Advocacy Certification Exam

    Price: $299 USD

    Take our exam now to earn your official certification—proving your expertise to employers and clients.

    Take Exam

Social Media Experts Consulted on this course

What you get with your Foundations of Social Advocacy Certification

  • Industry-leading certification that shows you have the skills and knowledge to conduct yourself respectfully and influentially on social media.
  • A permanent online certificate to showcase your expertise that you can link to from your blog, website, and any other online profile.

How to get your Foundations of Social Advocacy Certification

Get your Social Media Advocacy Certification by passing a 25-question online exam that tests your understanding of building a personal and professional brand on social media. 

The certification exam is based entirely on the content within the course - a video-based learning experience covering everything from social media etiquette to sharing content and engaging influentially with your community and audience.

Frequently Asked Questions

$299 USD.

No. Once you pass the exam, the certification is yours forever

The exam is based on the Foundations of Social Advocacy courseware that teaches you about the fundamentals of social media usage, etiquette, and influence.

25-question timed online exam

The minimum passing grade for the exam is 80%

You’ll have 30 minutes to complete the 25-question exam.

No. You can take the exam as many times as necessary until you pass, at no extra cost.

Yes. If you’re confident in your Foundations of Social Advocacy skills, you can go straight to the certification exam.

The Hootsuite Academy team creates exams following established instructional design best practices. More information can be seen here.