Course Information

  • Course Fee:

    $299 USD

  • Skill Level:


  • Class Duration:


Course Introduction

Hootsuite’s Social Media and You Certification Course teaches best practices for building your personal brand on social media.

This short course guides you toward a more influential and respected online presence. You’ll build your personal brand through optimizing your social profiles, sharing valuable content, and engaging respectfully and productively in social media communities.

Course Curriculum

  1. Lesson 1: Introduction

    Course Level: Beginner

    In this lesson, you will learn about the importance of social media advocacy, and how it can position you for success online.

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    • Lesson 1: Introduction
    • 1.1 Course Overview
  2. Lesson 2: Reputation

    Course Level: Beginner

    Being intentional about building and maintaining your online reputation puts you in control of the narrative so you can make a positive and lasting impression.

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    • Lesson 2: Reputation
    • 2.1 Obtaining Reputation
    • 2.2 Optimizing your Profiles
    • 2.3 Tips for Profile Optimization
    • 2.4 Establishing your Reputation
  3. Lesson 3: Respect

    Course Level: Beginner

    On social media as in life, you reap what you sow. To generate respect for yourself in your community you have to demonstrate it through what you share and how you engage.

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    • Lesson 3: Respect
    • 3.1 Generating Respect
    • 3.2 The Dos and Dont's of Social Media
    • 3.3 Best Practices for Specific Platforms
    • 3.4 Expert Series: Best Practices for Twitter
    • 3.5 Expert Series: Best Practices for Instagram
  4. Lesson 4: Influence

    Course Level: Beginner

    Sharing content is a key part of success on social media, as is having genuine two-way conversations. In this lesson, learn best practices for sharing content and engaging with your audience.

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    • Lesson 4: Influence
    • 4.1 Gaining Influence
    • 4.2 Why Share? Thought Leadership and General Tips for Sharing
    • 4.3 The intersection of Personal and Professional on Social
    • 4.4 Using Hootsuite Amplify
  5. Social Advocacy Certification Exam

    Price: $299 USD

    Take our exam now to earn your official certification—proving your expertise to employers and clients.

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What you get with your Hootsuite Certification

  • Industry-leading certification in Social Advocacy that shows you have the skills and knowledge to conduct yourself respectfully and influentially on social media.
  • A permanent online certificate to showcase your expertise that you can link to from your blog, website, and any other online profile.

How to get your Certification

Get your Certification by passing a 24-question online exam that tests your understanding of building a personal and professional brand on social media. 

The certification exam is based entirely on the content within the course - a video-based learning experience covering everything from social media Dos and Dont's to sharing content and engaging influentially with your community and audience.

Frequently Asked Questions

$299 USD.

No. Once you pass the exam, the certification is yours forever

The exam is based on the Social Media and You courseware that teaches you about the fundamentals of social media usage, etiquette, and influence.

24-question timed online exam

The minimum passing grade for the exam is 80%

You’ll have 30 minutes to complete the 24-question exam.

No. You can take the exam as many times as necessary until you pass, at no extra cost.

Yes. If you’re confident in your Social Advocacy skills, you can go straight to the certification exam.

The Hootsuite Academy team creates exams following established instructional design best practices. More information can be seen here.