What you get with your Social ROI Certification

  • Industry-recognized certification that demonstrates your expertise with the world’s most-used social media management platform to clients and employers.
  • A permanent online certificate to showcase your Hootsuite expertise that you can link to from your blog, website, or any other online profile.
  • Listing in the Hootsuite Certified Professionals Directory, which helps brands and employers find talented social media professionals like you.

How to get your Social ROI and Value Analysis Certification


Get your Social ROI and Value Analysis Certification by passing a 40-question online exam testing your knowledge of social roi measurement best practices.

The online exam is based on the Social ROI and Value Analysis Training courseware, a comprehensive series of multimedia tutorials, webinars, resources covering everything from goal and KPI setting through to pulling data, to conveying it persuasively to senior leadership.


Frequently Asked Questions

$249 USD.

No. Once you pass the exam, the certification is yours forever.

The Social Marketing Certification demonstrates your knowledge of the core principles and strategy behind social media marketing. The Social ROI and Value Analysis Certification builds on Social Marketing knowledge by investigating the metrics you’ll need to evaluate and improve your program’s performance and demonstrate its success to key stakeholders.  

The exam is based on the included Social ROI courseware that teaches pro tips and best practices for measuring and reporting the ROI of your social media investments. We strongly recommend reviewing the course before attempting the exam.

40-question timed online exam.

The minimum passing grade for the exam is 75%

You’ll have 60 minutes to complete the 40-question exam.

No. You can take the exam as many times as necessary until you pass, at no extra cost.

Yes. If you’re confident in your Hootsuite Platform skills, you can go straight to the certification exam.

The Hootsuite Academy team creates exams following established instructional design best practices. More information can be seen here.