Course Information

  • Course Fee:

    $249 USD

  • Skill Level:

    ADVANCED

  • Class Duration:

    3H

Course Introduction

Measuring and demonstrating the value that social media brings to an organization can be complicated. Doing it right requires social marketers to take a strategic and proactive approach.

Hootsuite’s Social ROI and Value Analysis training and certificate provides strategies, tools and tactics to more effectively measure and demonstrate the ROI of social media marketing efforts.

Course Curriculum

  1. Lesson 1: Introduction to Social ROI

    Course Level: Intermediate

    Introduction to the topic of Social ROI at a high level, and the key distinctions required to measure it effectively.

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    • Lesson 1: Introduction to Social ROI
    • Introduction to Social ROI
    • Performance-based (Revenue) ROI vs. Brand-based ROI
    • How to Measure and Prove Value
    • Expand Your Learning
  2. Lesson 2: Connecting Social Strategy with Social ROI

    Course Level: Intermediate

    Learn about how to lay the foundations for effectively measuring social ROI, and it’s relation to the marketing funnel.

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    • Lesson 2: Connecting Social Strategy with Social ROI
    • Setting Goals, Objectives, and KPIs
    • Tactics and Tools to Consider
    • Budgeting for a Social Media Program
    • Applying Quantitative and Qualitative Measurement
    • Using Data to Adjust Course
    • Connecting Social ROI with your Marketing Funnel
    • Expand Your Learning
  3. Lesson 3: Proving the Value of Social Media

    Course Level: Advanced

    Explore how social media industry professionals approach the practices of measuring social ROI

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  4. Lesson 4: The ROI of Paid Social Advertising

    Course Level: Advanced

    Learn best practices for determining whether the results of a paid social campaigns were justified by the resources invested into it.

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  5. Lesson 5: Hootsuite Analytics (Optional)

    Course Level: Advanced

    In this Optional Lesson, you’ll learn about Hootsuite Analytics, a powerful measurement tool for tracking metrics across social media profiles.

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  6. Lesson 6: Hootsuite Insights and Impact (Optional)

    Course Level: Advanced

    In this Optional Lesson, you’ll learn about Hootsuite Impact and Hootsuite Insights, two Enterprise-grade social analytics and monitoring tools.

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  7. Lesson 7: Hootsuite 3rd Party Integrations (Optional)

    Course Level: Advanced

    The Hootsuite App Directory features numerous apps to help take your content curation, creation, reporting, and listening efforts to the next level.

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  8. OPTIONAL: Social ROI and Value Analysis Certification

    Price: $249 USD

    Take our exam now to earn your official certification—proving your expertise to employers and clients.

    Get Certified

Social media experts consulted on this course