Course Information

  • Course Fee:

    $249 USD

  • Skill Level:

    ADVANCED

  • Class Duration:

    3H

Course Introduction

Measuring and demonstrating the value that social media brings to an organization can be complicated. Doing it right requires social marketers to take a strategic and proactive approach.

Hootsuite’s Social ROI and Value Analysis training and certificate provides strategies, tools and tactics to more effectively measure and demonstrate the ROI of social media marketing efforts.

Course Curriculum

  1. Lesson 1: Introduction to Social ROI

    Course Level: Intermediate

    Introduction to the topic of Social ROI at a high level, and the key distinctions required to measure it effectively.

    Take the Paid Course
    • Lesson 1: Introduction to Social ROI
    • Introduction to Social ROI
    • Performance-based (Revenue) ROI vs. Brand-based ROI
    • How to Measure and Prove Value
    • Expand Your Learning
  2. Lesson 2: Connecting Social Strategy with Social ROI

    Course Level: Intermediate

    Learn about how to lay the foundations for effectively measuring social ROI, and it’s relation to the marketing funnel.

    Take the Paid Course
    • Lesson 2: Connecting Social Strategy with Social ROI
    • Setting Goals, Objectives, and KPIs
    • Tactics and Tools to Consider
    • Budgeting for a Social Media Program
    • Applying Quantitative and Qualitative Measurement
    • Using Data to Adjust Course
    • Connecting Social ROI with your Marketing Funnel
    • Expand Your Learning
  3. Lesson 3: Proving the Value of Social Media

    Course Level: Advanced

    Explore how social media industry professionals approach the practices of measuring social ROI

    Take the Paid Course
    • Lesson 3: Proving the Value of Social Media
    • Community Metrics to Track
    • Putting Community Metrics to Work
    • Content Metrics to Track
    • Measuring Social Media’s Impact on Revenue and Sales
    • Generating Leads with Social Media (PDF)
    • How to Get Your CMO to Invest More in Social Media (PDF)
    • Expand Your Learning
  4. Lesson 4: The ROI of Paid Social Advertising

    Course Level: Advanced

    Learn best practices for determining whether the results of a paid social campaigns were justified by the resources invested into it.

    Take the Paid Course
    • Lesson 4: The ROI of Paid Social Advertising
    • Using Paid Social Advertising Strategies to Achieve Organizational Goals
    • What a Successful Brand and Conversion Campaign Looks Like
    • Best Practices for Setting Ad Campaign Goals and Parameters for Success
    • The Ad Journey
    • Driving Optimal ROI through Ad Analysis and Iteration
    • Measuring Engagement and Impact of Ad Campaigns
    • Using Data to Grow Future Campaign Success
    • Analyzing and Reviewing Campaign Results in Hootsuite Ads (OPTIONAL)
    • Proving and Improving the ROI of Paid Social with Ryan Ginsberg (WEBINAR)
    • 5 Simple Steps to Calculate the ROI of a Paid Advertising Campaign (GUIDE)
    • Expand Your Learning
  5. Lesson 5: Hootsuite Analytics (Optional)

    Course Level: Advanced

    In this Optional Lesson, you’ll learn about Hootsuite Analytics, a powerful measurement tool for tracking metrics across social media profiles.

    Take the Paid Course
    • Lesson 5: Hootsuite Analytics (Optional)
    • An Introduction to Hootsuite Analytics
    • How to Use Reports in Hootsuite Analytics
    • How to Use Post Performance in Hootsuite Analytics
    • How to Share and Collaborate with Hootsuite Analytics
    • How to Use Team Metrics in Hootsuite Analytics
    • Hootsuite Analytics and Measurement Tools: An Overview
  6. Lesson 6: Hootsuite Insights and Impact (Optional)

    Course Level: Advanced

    In this Optional Lesson, you’ll learn about Hootsuite Impact and Hootsuite Insights, two Enterprise-grade social analytics and monitoring tools.

    Take the Paid Course
    • Lesson 6: Hootsuite Insights and Impact (Optional)
    • Introduction to Hootsuite Insights
    • Sharing Data with Reports and Boards in Hootsuite Insights
    • Stream Optimization and Advanced Functionality for Hootsuite Insights
    • Advanced Tactics for Hootsuite Insights Administrators
    • Introduction to Hootsuite Impact
    • Using My Analytics in Hootsuite Impact
    • Understanding Social Lift and ROI Analysis with Hootsuite Impact
    • Browsing and Filtering Content with Hootsuite Impact
    • Analyzing and Improving Content Reception with Hootsuite Impact
  7. Lesson 7: Hootsuite 3rd Party Integrations (Optional)

    Course Level: Advanced

    The Hootsuite App Directory features numerous apps to help take your content curation, creation, reporting, and listening efforts to the next level.

    Take the Paid Course
    • Lesson 7: Hootsuite 3rd Party Integrations (Optional)
    • Using Brandwatch with Hootsuite Analytics
    • Hootsuite and Adobe Analytics
    • How to Use Talkwalker in the Hootsuite Dashboard
  8. OPTIONAL: Social ROI and Value Analysis Certification

    Price: $249 USD

    Take our exam now to earn your official certification—proving your expertise to employers and clients.

    Get Certified

Social media experts consulted on this course