Advance your social media skills and career

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Course Information

  • Course Fee:

    $499 USD

  • Skill Level:

    intermediate

  • Class Duration:

    4H 20M

  • This Class Covers:

    HOOTSUITE, SOCIAL, DASHBOARD

Course Introduction

Take the Hootsuite Enterprise Training course and master the world's leading social media management dashboard. Through this course you'll learn every aspect of the entire Hootsuite ecosystem, from scheduling messages and listening for brand mentions to supercharging your ad spend and measuring content reception against competing brands.

Video Transcript | Intro

According to a recent survey 44% of marketers felt unable to show the impact of their social efforts.

The best way to show the full impact of your social activities, including quantitative and qualitative data, is to use social media analytics tools . 

Quick Comparison

Hootsuite has you covered with three tools that work together to provide a complete picture of your social media contributions at every stage of the marketing funnel.  

Hootsuite Analytics, which measures your overall performance, Impact, for deep analysis of social posts, and Insights for deep social listening.

Analytics - measuring overall performance

Hootsuite Analytics is your first stop on the path to understanding your social media metrics, covering all the standard data points you’ll need to prove organic social success.

Analytics measures organic owned and earned metrics on Facebook, Twitter, LinkedIn, and Instagram. It also measures customer support metrics, such as average response times and interaction volume.

Impact - deep analysis of social posts 

Hootsuite Impact is a tool for enterprise marketers who need a panoramic, comparative, and granular understanding of the business impact of their social publishing efforts.

It’s the best spot to get both an overall and post by post analysis of all your social content. Impact also provides a view of your competitors performance, and how you stack up against it.

Impact’s analytics connect organic and paid, and their relation to conversion activity. It tracks performance against specific business KPIs; and recommends actions to improve and optimize your publishing efforts.

Insights - deep social listening

Hootsuite Insights gives enterprise marketers access to global conversations around their brand, industry, and competitors. 

Insights is a deep listening platform that combs the entire internet for any terms you choose. Insights analyzes earned social for sentiment and audience demographics in real-time allowing you to derive meaningful and actionable insights.