How to Engage Your YouTube Community Using Hootsuite

Hootsuite’s free platform course provides the knowledge and skills to use the full suite of Hootsuite social media management tools. Learn how to utilize these tools to boost the impact of your social media efforts, driving results and proving your ROI.

Video Transcript | Intro

Hootsuite helps social marketers efficiently manage their YouTube community, by making it simple to engage with comments and find and share relevant video content.

Let’s start by creating a My Videos stream to view all your published videos. Click the actions menu to edit a video’s title, description, tags, category, and privacy settings.

Next, add a Published Comments stream. Here, you can manage comments and replies for your channel’s videos, and delete comments when necessary. 

To monitor comments on a specific video, locate it in the My Videos stream, click More Actions, then Create Comment Stream. 

By adding a Moderate stream, you can approve or delete incoming comments on your channel or specific videos. Approving comments makes them public which means you can then manage them in other YouTube comment streams.

Youtube is full of fascinating content, and you can use Hootsuite Search streams to find, like, and comment on videos.

If you discover videos you want your audience to see, you can easily share them across your other social networks. For example, you might create a Search stream that mentions your brand, then sort it by Most Views. Share a video by opening the More Actions menu then Share. Take your engagement even further by subscribing to the YouTube creator’s channel, which will keep future content on your radar. 

Check out our features page to learn more about what you can accomplish with Hootsuite.