Plan & Create

Build your brand and communicate effectively

  • Craft posts quickly and efficiently across your various social networks
  • Understand media format guidelines, tags, UTMs, mentions, audience targeting & alt text options
  • Schedule Instagram Stories & Carousels with mobile workflow
  • Collaborate with your team on scheduled content & approvals
  • Set up and manage your digital assets with Content Libraries and apps
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Measure & Report

Use data to drive your decisions

  • Identify top performing content and best times to publish based on your objective
  • Create and customise multi-network reports to track your KPIs
  • Analyse the success of your marketing campaigns with tags
  • Customise template reports with Hootsuite Metrics Library
  • Visualise the success of your content and share findings with your team
  • Bonus: introduction to tracking responses to inbound messages
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Engage & Monitor

Interact with your audience and fans across your social networks

  • Work with Inbox for assignments, interaction history and filtering
  • Respond efficiently and consistently on brand with Saved Replies
  • Build a monitoring environment to support your social activities
  • Discover the Hootsuite App Directory ecosystem
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Hootsuite Success Webinars

On top of these group training sessions, when you feel you’re ready to move onto the next step, please check out our Hootsuite Success Webinars series.

Designed exclusively for our customers, these online masterclasses will give you strategy and product advice on a wide range of topics, such as:

  • Content Strategy
  • Social Campaigns
  • Social Listening
  • Measuring Performance
  • Hoostuite Apps
More info

PAID & ORGANIC (Enterprise clients)

Manage your paid and organic posts in one place

For our Hootsuite Enterprise clients who have access to our social advertising features, you will find out how to manage your organic, sponsored and paid posts directly from Hootsuite.

  • Publish Facebook, Instagram and LinkedIn ads with the easy-to-use Composer
  • View your scheduled Organic and Paid posts side-by-side using Planner
  • Manage campaigns and view their performances
  • Compile and report results in the Analytics Dashboard
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Admin Training

Get your platform ready to go live!

In this two part series, learn how to:

  • Set up business hours and add in holiday dates
  • create and modify automation rules based on contact attributes, topics, language detection and priority
  • Manage users, teams and channels (create, grant access, delete)
  • Manage virtual agents (create, define, modify)
  • Manage messages in the queue with SLA policies and system boomerangs
  • Explain to agents how to access and use the knowledge base to save time, and how to apply resolve reasons for better tracking
Enroll for Part 1 Enroll for Part 2

Reports Training

Use data to drive your decisions

  • Monitor agent performance against SLAs
  • Track volume of messages and conversations across social
  • Leverage tags, topics, and resolve reasons to filter data and spot trends
  • Set-up regular exports to meet your reporting needs
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Social Listening with Hootsuite Insights

In this 90 minute session you will learn everything that you need to know to get started with Hootsuite’s powerful social listening tool, Insights powered by Brandwatch. Learn how to shape your listening strategy, build and refine your searches, and how to turn that data into insights. This session has been designed with new users in mind.

  • Determine your social listening goals and strategy
  • Configure your data sources
  • Learn the benefits of the different search types
  • Build effective search queries
  • Work with your results to cut through the noise, uncover emerging trends, and spot important conversations
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Explore and share company content, while building your personal brand

This live group session is for advocates who will be using Amplify to spread and share content to their social networks

  • Learn how to leverage Amplify to increase company reach and grow your personal following
  • Create your account, connect your social networks to the platform
  • Personalize and schedule content to be published to your personal profiles
  • Suggest content to be added to the tool for others to share
  • Get best practice advice on how to best leverage the tool and social media
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Set up your Amplify organization

This short 7 minute video is designed for Amplify administrators, who will be creating and managing the Amplify organization. Learn everything you need to set up your Amplify Organization and add your members and create topics.

  • Set up teams of advocates and invite them to Amplify
  • Manage permissions for content creators
  • Prepare topics for Amplify
  • Create content for Amplify topics
Watch 7 Minute Video


Set objectives, scope and communication plan for an Amplify project

Developed for administrators of Amplify, this online session will help you plan the right strategy for the deployment of Amplify in your organization

  • Defining success with goals and KPIs for your program
  • Understand your advocates and how to meet their needs
  • Content strategy: topic structure, volume & cadence
  • Communication planning for the rollout of your program and onboarding
  • Adoption and how to sustain momentum going forward
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Maintain Amplify adoption with fresh and pertinent content for your advocates

This live training session has been designed to help people who will be contributing and publishing content for advocates to share

  • Craft your own branded content for advocates to post on their social networks
  • Use Hootsuite Apps to curate relevant third-party industry or market focused content for your advocates
  • Create your own personalized curation dashboard to help you feed content to Amplify
  • Ensure you include a range of sources and styles for your content
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Measure the success of an Amplify project with Hootsuite Analytics

This short 3 minute video will help any Amplify Project Managers track Amplify use and adoption.

  • Use Hootsuite Amplify Analytics to track the success of your project
  • Identify key action points for maintaining success
  • Personalize and download reports
Watch 3 Minute Video

Paid & Organic

Manage your paid and organic posts in one place

  • Publish Facebook, Instagram and LinkedIn ads with the easy-to-use Composer
  • View your scheduled Organic and Paid posts side-by-side using Planner
  • Manage campaigns and view their performances
  • Compile and report results in the Analytics Dashboard
Enroll Now