Advance your social media skills and career


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Course Information

  • Course Fee:


  • Skill Level:


  • Class Duration:

    2H 30M

Course Introduction

Hootsuite’s free platform course provides the knowledge and skills to use the full suite of Hootsuite social media management tools. Learn how to utilize these tools to boost the impact of your social media efforts, driving results and proving your ROI.

Video Transcript | Intro

The Hootsuite App Directory is a large ecosystem of free and premium apps and integrations. By installing these tools, you can customize the functionality of your Hootsuite dashboard for very specific business needs.  

In this video, we’ll show you how to find and add apps from the App Directory. 


You can access the app directory from within your dashboard by going to the Launch menu

Then, scroll or search for the app you’d like to install. For example, install Google Drive for Hootsuite to store and access brand-approved assets within Hootsuite, making sharing faster. 

Or, install Panoramiq Insights to add valuable Instagram Analytics like account activity, follower demographics and the effectiveness of your posts and stories to your dashboard. 

Hootsuite Syndicator allows you to view and share RSS feeds from your dashboard to your social channels, making resharing content seamless. 

If the app is available as a stream, you’ll need to add the app’s stream. Choose either Add to new tab or Add to existing tab


Some apps also have a plugin, so it can be integrated across your entire dashboard and not localized to a single stream.  

If you want your app contained to a specific stream, you can remove the plugin. 

Now click Finish and start using your new app! 

In directory 

If you’re not immediately clear on which apps best suit your needs, and need an enhanced search of Hootsuite’s app integration ecosystem, we recommend visiting


Here, you’ll find several curated collections of suggested apps, hand-picked by our social media experts. 

Take your search deeper by navigating to Categories, where you can find apps by specific function or industry.  Or, for a full view of the entire Hootsuite app ecosystem, go to Apps to see the full list.

Click for more information about functionality, cost and user guides. Then click Install to add the app to your dashboard.

Check out our Help Desk to connect more tools