How to Use Hootsuite Analytics

Take the Hootsuite Platform Training course and master social media analytics through the world's leading social media management dashboard. Through this course you'll learn skills like composing and scheduling multimedia messages, listening for relevant conversations, and managing social media campaigns.

Video Transcript | Intro

Measuring social media performance across multiple networks can be time-consuming, and makes managing the results difficult. Hootsuite Analytics solves this problem; it’s an easy-to-use tool for measuring the success of your social media efforts.  

Access 

Access Hootsuite Analytics in the sidebar. Here, you’ll see two main areas: Post Performance and Reports. 

Post Performance

Post Performance shows your published content - with an overview of how it was received by your audience. Here you can set the date range and edit the columns to show metrics that are most relevant to you, like comments or video views. 

Reports

Let’s now look at the Reports area. You can create customizable and shareable reports, geared precisely to the reporting needs of your organization. 

There are Overview reports of individual networks and Mixed Overview report with aggregated metrics across multiple social networks.  

The Reports area also has pre-made templates, for monitoring the performance of individual networks.

Hootsuite users with more advanced reporting needs should take advantage of custom reports - which can be built out using only metrics that are important to you. 

Team Metrics 

Hootsuite Analytics also has Team and Time Metrics, depending on your plan type.  

Team Metrics enable Admins to track team member productivity. Team Metric reports can be customized to include valuable measures like first response time and resolution time.