Using Hootsuite to Manage LinkedIn Pages

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Video Transcript | Intro

The Hootsuite dashboard helps social media managers more efficiently grow and engage audiences on their LinkedIn Pages.  

Before Getting Started

To ensure you’re getting the most out of your organization’s LinkedIn Page, make sure it is completely filled out. Include your logo, a cover image, and a company description using relevant keywords and phrases you want to turn up in searches by customers. Also include a URL, address, headquarter country, industry and company size. This shows customers that your Page is active and that you’re ready for business. According to LinkedIn, completed Pages get 30% more weekly views.  

Scheduling and Publishing

Now that your Page is completely filled out, let’s look at how Hootsuite helps social media managers more efficiently publish content to their organization’s LinkedIn Page.   

LinkedIn estimates that organizations that post at least once a month generally gain followers six times faster than those that don’t. Scheduling LinkedIn posts in advance is an effective way to ensure you’re publishing enough content to engage and grow your audience. There are three ways you can use Hootsuite to schedule LinkedIn posts. 

Composer 

In the Composer, you can schedule individual posts when composing them. For example, say you’ve got an important new video you want to share highlighting work you’ve done with a partner organization. Simply select your LinkedIn account, drag and drop the video file to upload it, and @mention the LinkedIn Page of your partner, then select the date and time you want it to publish. 

Planner 

The second way to scheduled LinkedIn posts is in the Planner area. Here you can look at the week ahead and visually schedule LinkedIn posts, alongside other posts. Simply click on a timeslot, then compose your message in the usual way. You can also reschedule LinkedIn posts by dragging and dropping them.

Bulk Composer

If you want to schedule numerous LinkedIn posts at once, for example if you are going on vacation, use Hootsuite’s Bulk Composer feature, which lets you schedule up to 350 messages at once. For detailed guidance on using Bulk Compose, watch our video ‘How to Schedule Messages in Bulk using Hootsuite’ in either Hootsuite Academy OR Hootsuite’s YouTube Page. 

Once your LinkedIn messages are published, they’ll appear in your Engagement Streams view. 

Measurement

Measurement is the key to understanding your impact on LinkedIn. With Hootsuite Analytics, you have a wide range of metrics to monitor. For example, you can track aggregate growth trends on metrics like new followers, reach, engagement rate, and link clicks. You can also analyze these metrics at a per post level to fully understand what types of content are resonating with your audience.

Finally, you can easily export these results to share with team members and senior leadership. 

Check out our Help Desk to learn about Promoting LinkedIn Posts.