How to Use Post Performance in Hootsuite Analytics

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Video Transcript | Intro

Post Performance is an area within Hootsuite Analytics where you can see all your posts AND the stats for each piece of content published, both natively and through the Hootsuite Platform. It’s the best place to review published posts by network, and their performance.

The data you see in Post Performance updates for the first 31 days that a post is live. Customizable columns show data about each post including the Author who published it from Hootsuite, and the number of Comments, Reach, Engagement Rate, and Shares.

Managing Your Post Performance Data

Click the edit button to customize the columns. Each network has different options based on the data available on each. Click the checkbox to add or remove a column.

Once you’ve selected your columns, you can sort your posts based on their data. For example, sort your Facebook posts based on number of shares. You might do this to find top-performing content to boost, or re-share in the weeks and months to come.

Enterprise users have access to filters, which further sort posts by tag or campaign.

The data in Post Performance can be exported as a CSV or Excel file, which is useful for sharing with other areas of your organization. 

Check out our features page to learn more about what you can accomplish with Hootsuite.