Course Information
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Course Fee:
Free
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Skill Level:
BEGINNER
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Class Duration:
45M
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This Class Covers:
SOCIAL, EDUCATION REGULATIONS
Course Introduction
When used well, social media can be an effective tool to promote collaboration, engagement, and sharing among students, teachers, and other stakeholders. However, using social within the education industry comes with its own unique challenges. In this short course, we’ll take you through the key topics you need to consider when operating on social on behalf of an academic institution. By the end of the course, you’ll be able to describe best practices when it comes to education and social, implement a governance and crisis management process, create important policy documents, increase engagement, and grow a more diverse, inclusive community.
Course Curriculum
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Chapter 1: The risks and benefits of using social media as an educational institution
Setting the scene for using social in education and outlining key considerations, benefits, and challenges of using social media in the education industry
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Chapter 2: Using Social as an Organization
Learn how to implement a social media governance policy and create strategic policy documents to stay ahead of the brand risks that come with using social media as an educational institution.
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Chapter 3: Community Inclusion on Social Media
Gain more understanding of what an engaged, diverse community looks like and why it’s beneficial to build one.
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Chapter 4: Best Practices for Social Listening, Engaging, and Sharing
Learn the best practices for social listening, which involves actively monitoring what people are saying about your institution, engaging with stakeholders, and sharing content that resonates with your audience.
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Related Courses & Certifications
Develop essential social marketing skills and tactics to grow followers and engage with your audience. Learn to create a social media strategy that will drive business results.
Demonstrate your ability to effectively use social media to find, engage with, and close prospects with the Hootsuite Social Selling Certification.
You’ll learn what diversity, equity, inclusion and accessibility (DEI&A) looks like on social media, and how to successfully implement it into your strategy on social.
Related Courses & Certifications
Develop essential social marketing skills and tactics to grow followers and engage with your audience. Learn to create a social media strategy that will drive business results.
Demonstrate your ability to effectively use social media to find, engage with, and close prospects with the Hootsuite Social Selling Certification.
You’ll learn what diversity, equity, inclusion and accessibility (DEI&A) looks like on social media, and how to successfully implement it into your strategy on social.