Course Information

  • Course Fee:

    $299 USD

  • Skill Level:

    Beginner/Intermediate

  • Class Duration:

    2H

Course Introduction

Created by some of the leading experts in the field, this course enables sales teams to close more business while saving time.

Social selling consists of three main components—establishing a professional social media presence, researching and planning your social selling activities, and prospecting and engaging on social media.

Course Curriculum

  1. Lesson 1: Why Social Selling Matters for Sales Professionals

    Course Level: Beginner

    Learn the value of social media for sales professionals and how it relates to traditional sales.

    Take the Course
    • Lesson 1: Why Social Selling Matters for Sales Professionals
    • 1.1 Why Social Selling Matters
    • 1.2 The Value of Social Media for Sales Professionals
    • 1.3 Thinking Through Your Professional Brand
    • 1.4 Take Your Learning Deeper: Additional Resources
    • 1.5 Quiz
  2. Lesson 2: Looking the Part On Your Social Media Channels

    Course Level: Beginner

    In this lesson, we’ll teach you best practices for conveying a highly professional persona on social networks.

    Take the Course
    • Lesson 2: Looking the Part On Your Social Media Channels
    • 2.1 Looking the Part On Your Social Media Channels
    • 2.2 Getting Your Social Selling Toolbox in Order
    • 2.3 Looking the Part: Twitter
    • 2.4 Looking the Part: LinkedIn
    • 2.5 Looking the Part: Facebook Business Pages
    • 2.6 Looking the Part: Instagram
    • 2.7 Take Your Learning Deeper: Additional Resources
    • 2.8 Quiz
  3. Lesson 3: Researching and Planning

    Course Level: Intermediate

    In this Lesson, you’ll learn about undertaking Social Research and Planning with your LinkedIn, Twitter, and Facebook Business Page accounts.

    Take the Course
    • Lesson 3: Researching and Planning
    • 3.1 Researching and Planning
    • 3.2 Where to Start with Researching and Planning
    • 3.3 Researching and Planning by Network: LinkedIn
    • 3.4 Researching and Planning by Network: Twitter
    • 3.5 Researching and Planning by Network: Facebook Business Pages
    • 3.6 Researching and Planning by Network: Instagram
    • 3.7 How Hootsuite Helps with Research and Planning [Optional]
    • 3.8 Take Your Learning Deeper: Additional Resources
    • 3.9 Quiz
  4. Lesson 4: Social Prospecting and Engaging

    Course Level: Intermediate

    In this lesson you’ll learn best practices for engaging with prospects on social through sharing content and direct messaging.

    Take the Course
    • Lesson 4: Social Prospecting and Engaging
    • 4.1 Social Prospecting and Engaging
    • 4.2 How to get started with Prospecting and Engaging
    • 4.3 How and Why You Should Share Social Content
    • 4.4 Reaching Out - Best Practices for Direct Messaging
    • 4.5 Incorporating Social into Your Daily and Weekly Routine
    • 4.6 Take Your Learning Deeper: Additional Resources
    • 4.7 Quiz
  5. Lesson 5: Social Selling in Regulated Environments

    Course Level: Intermediate

    In this lesson you’ll learn about some of the restrictions that exist to regulate social selling practices in specific verticals.

    Take the Course
    • Lesson 5: Social Selling in Regulated Environments
    • 5.1 Social Selling in Regulated Environments
    • 5.2 Social Selling in Regulated Environments
    • 5.3 Financial Services and Social Media Success
    • 5.4 Take Your Learning Deeper: Additional Resources
    • 5.5 Quiz
  6. Hootsuite Social Selling Certification Exam

    Price: $299 USD

    Take our exam now to earn your official certification—proving your expertise to employers and clients.

    Get Certified


    Or learn more about Social Selling Certification

Hootsuite is ranked as a leader in sales social engagement by Forrester

Social Media Experts Consulted on This Course