Course Information
-
Course Fee:
Free
-
Skill Level:
BEGINNER
-
Class Duration:
45M
-
This Class Covers:
SOCIAL, Healthcare, Regulations
Course Introduction
When used well, social media can be an effective tool to promote collaboration, engagement, and sharing among patients, staff, and other stakeholders. However, using social within the healthcare industry comes with its own unique challenges, and regulations. In this short course, we’ll take you through the key topics you’ll need to consider when operating on social on behalf of a healthcare organization. By the end of the course, you’ll gain an understanding of what it means to be social media compliant in healthcare, how to implement a social governance and crisis management plan, create important policy documents, and build a more engaged and diverse community.
Course Curriculum
-
Chapter 1: Social Media and HIPAA Compliance
Learn to articulate what compliant content and customer care look like, and how to comply with the industry's HIPAA regulations.
Take Course
-
Chapter 2: Social Media Governance and Strategic Planning
Outline a 5 step social media governance process that guides employee use of social media and create an action plan for managing internal and external crises on social media.
Take Course
-
Chapter 3: Community and Inclusion on Social Media
You’ll gain more understanding of what an engaged, diverse community’s needs looks like and why it’s beneficial to build one.
Take Course
-
Chapter 4: Best practices for content, listening, and engaging
We’ll look at best practices for social listening, which involves actively monitoring what people are saying about your institution, engaging with stakeholders, and sharing content that resonates with your audience.
Take Course
Related Courses & Certifications
Develop essential social marketing skills and tactics to grow followers and engage with your audience. Learn to create a social media strategy that will drive business results.
Build your personal brand, share content, and engage responsibly and effectively with your social media community while representing your brand online.
You’ll learn what diversity, equity, inclusion and accessibility (DEI&A) looks like on social media, and how to successfully implement it into your strategy on social.
Related Courses & Certifications
Develop essential social marketing skills and tactics to grow followers and engage with your audience. Learn to create a social media strategy that will drive business results.
Build your personal brand, share content, and engage responsibly and effectively with your social media community while representing your brand online.
You’ll learn what diversity, equity, inclusion and accessibility (DEI&A) looks like on social media, and how to successfully implement it into your strategy on social.