Course Information
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Course Fee:
Free
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Skill Level:
BEGINNER
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Class Duration:
45M
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This Class Covers:
SOCIAL, Government regulations
Course Introduction
When used well, social media can be an effective tool to promote collaboration, engagement, and sharing between constituents and the government. However, using social within the government comes with its own unique challenges, and regulations. In this short course, we’ll take you through the key topics you’ll need to consider when operating on social on behalf of a government organization.
Course Curriculum
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Chapter 1: Using Social Media as a Government Organization
Setting the scene for using social media as a government organization including the risks and benefits.
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Chapter 2: Implementing Social Media Governance
We’ll go through the ins and outs of creating a social media governance as well as a crisis management plan, and how to handle unexpected events that are bound to occur.
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Chapter 3: Community and Inclusion on Social Media
In this chapter, you’ll gain more understanding of what an engaged, diverse community of constituents looks like and why it’s beneficial to build one.
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Chapter 4: Best Practices for Content, Listening, and Engaging
This chapter outlines the best practices for social listening, engaging with stakeholders, and sharing content that resonates with your audience.
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Related Courses & Certifications
Develop essential social marketing skills and tactics to grow followers and engage with your audience. Learn to create a social media strategy that will drive business results.
Demonstrate your ability to effectively use social media to find, engage with, and close prospects with the Hootsuite Social Selling Certification.
You’ll learn what diversity, equity, inclusion and accessibility (DEI&A) looks like on social media, and how to successfully implement it into your strategy on social.
Related Courses & Certifications
Develop essential social marketing skills and tactics to grow followers and engage with your audience. Learn to create a social media strategy that will drive business results.
Demonstrate your ability to effectively use social media to find, engage with, and close prospects with the Hootsuite Social Selling Certification.
You’ll learn what diversity, equity, inclusion and accessibility (DEI&A) looks like on social media, and how to successfully implement it into your strategy on social.