Course Information

  • Course Fee:

    $299 USD

  • Skill Level:

    Beginner

  • Class Duration:

    2H

Course Introduction

Hootsuite’s Foundations of Social Advocacy program provides you with the knowledge and skills you need to become a respected and responsible user of social media.

This program is based on the most current trends and research on social, helping you to build your personal brand, share content, and engage effectively with your social media community.

Course Curriculum

  1. Lesson 1: Introduction to Social Media Etiquette

    Course Level: Beginner

    In this lesson, you will learn about the importance of social media etiquette, and how it can position you for success online.

    Take the Course
    • Lesson 1: Introduction to Social Media Etiquette
    • 1.1 Introduction to Social Media Etiquette
    • 1.2 Introduction to Social Media Etiquette
    • 1.3 What the Most Respected Social Media Users Do
    • 1.4 Take Your Learning Deeper: Additional Resources
  2. Lesson 2: Introduction to the Social Networks [OPTIONAL]

    Course Level: Beginner

    Before getting into specific best practices for being a good social media citizen, this lesson provides an overview of all major social networks.

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    • Lesson 2: Introduction to the Social Networks [OPTIONAL]
    • 2.1 Introduction to the Social Networks
    • 2.2 Facebook
    • 2.3 Instagram
    • 2.4 YouTube
    • 2.5 LinkedIn
    • 2.6 Twitter
    • 2.7 Pinterest
    • 2.8 Snapchat
    • 2.9 Take Your Learning Deeper: Additional Resources
  3. Lesson 3: Social Media Etiquette Part 1 | Having a Great Personal Brand

    Course Level: Beginner

    In this lesson, you will learn how social media can help grow your personal brand and position you as a respected source of information among your peers.

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    • Lesson 3: Social Media Etiquette Part 1 | Having a Great Personal Brand Online
    • 3.1 Social Media Etiquette Part 1: Having a Great Personal Brand Online
    • 3.2 Your Social Media Footprint: The Basics
    • 3.3 Your Personal Brand and Social Media: Optimizing Your Account Settings
    • 3.4 Specific Tips for Your Twitter Profile
    • 3.5 Specific Tips for Your Facebook Profile
    • 3.6 Specific Tips for Your LinkedIn Profile
    • 3.7 ​Take Your Learning Deeper: Additional Resources
  4. Lesson 4: Social Media Etiquette Part 2 | Sharing Content and Engaging with People On Your Social Channels

    Course Level: Beginner

    In this lesson, you will learn best practices for sharing content and engaging with your audience.

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    • Lesson 4: Social Media Etiquette Part 2 | Sharing Content and Engaging with People On Your Social Channels
    • 4.1 Social Media Etiquette Part 2: Sharing Content and Engaging with People On Your Social Channels
    • 4.2 It’s Nice to Be Nice: Pro Tips for Engaging with People on Social Media
    • 4.3 Why Share Content, and General Tips for Sharing It
    • 4.4 Facebook Etiquette: Sharing Content and Engaging
    • 4.5 LinkedIn Etiquette: Sharing Content and Engaging
    • 4.6 Twitter Etiquette: Sharing Content and Engaging
    • 4.7 Take Your Learning Deeper: Additional Resources
  5. Lesson 5: Employee Advocacy with Hootsuite Amplify

    Course Level: Beginner

    Learn how Hootsuite Amplify makes it easy for you to keep up to date on company news and announcements, and allows you to share content to your social networks with one tap.

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    • Lesson 5: Employee Advocacy with Hootsuite Amplify
    • 5.1 Employee Advocacy with Hootsuite Amplify
    • 5.2 What is Employee Advocacy and Why Does it Matter to You?
    • 5.3 Getting Started with Hootsuite Amplify - Employee Advocates
    • 5.4 Sharing Content with Hootsuite Amplify - Employee Advocates
    • 5.5 Take Your Learning Deeper: Additional Resources
  6. Foundations of Social Advocacy Certification Exam

    Price: $299 USD

    Take our exam now to earn your official certification—proving your expertise to employers and clients.

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Social Media Experts Consulted on this course