Learn How To Use Hootsuite

Master the Hootsuite dashboard, learning skills like composing and scheduling multimedia messages, listening for relevant conversations, and managing social media campaigns.

You will Learn:

  • How to manage multiple social media accounts
  • To showcase your success by mastering the use of analytics and reporting tools
  • How to benefit from the applications in the Hootsuite App Directory
  • The ins and outs of Hootsuite’s Mobile app

NEWLY ADDED CHAPTERS AND LESSONS

Platform Fundamentals Lesson 1

Get an overview of the Hootsuite dashboard, and guides you through the first step of setting up your account–connecting social networks.

Engagement Fundamentals Lesson 2

Learn to use the Hootsuite dashboard to find relevant conversations and engage with your community.

Publishing Fundamentals Lesson 3

Learn the basics of publishing content in Hootsuite, including how to compose and schedule messages for all the major social networks.

Hootsuite App Directory
Lesson 6

The Hootsuite App Directory lets you add applications to your dashboard. Learn how to install and use the applications.

Learn to Succeed at Social Marketing

In this course you will learn how to take your Social Marketing skills to the next level, from optimizing your presence on the major social networks to creating a sophisticated social marketing strategy, and more.

You will Learn:

  • How to develop a comprehensive and unified social media marketing strategy
  • The best way to develop content that resonates with your audience
  • How to grow and engage with your online community

NEWLY ADDED CHAPTERS AND LESSONS

Social Media Strategy
Chapter 2.3

Learn how to generate tactics, define brand persona and voice for social channels, and adapt content marketing tactics to social media.

Growing your Community
Chapter 4.4

Learn the benefits of five major networks: Twitter, Facebook, LinkedIn, Instagram and YouTube for building a community on social media.

Content Best Practices
Chapter 5.3

Learn network best practices when sharing content on Twitter, Facebook, LinkedIn, Instagram, Pinterest, Snapchat, and YouTube.

Creating Social Video
Chapter 5.4

Learn best practices for filming, editing, and sharing video content—as well as tips for live video on Facebook, Instagram, and Snapchat.

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