Course Information

  • Course Fee:

    $499 USD
    Free w/ enterprise plan

  • Skill Level:

    Intermediate

  • Class Duration:

    4H 20M

Course Introduction

In this course, you’ll develop the skills to use almost all Hootsuite products and features to their full potential–giving your social media efforts a serious efficiency boost and a major leg up on the competition.

Master every aspect of Hootsuite, from scheduling messages, listening for brand mentions, supercharging your ad spend and measuring your content against competing brands.

Course Curriculum

  1. Chapter 1: The Fundamentals of Using Hootsuite

    Course Level: Beginner

    In this chapter you will learn how to use Hootsuite to compose, schedule and post social media messages, attach photos and videos to your tweets and posts, listen to relevant social media conversations and run successful social media campaigns. You will learn the basic functionality of Hootsuite Mobile and the step by step process for using the Hootsuite App directory.

    Take the Course
    • Lesson 1: The Hootsuite Platform: Fundamentals
    • 1.1 What is Hootsuite
    • 1.2 An Overview of the Hootsuite Dashboard
    • 1.3 How to Add a Social Network in Hootsuite
    • Quiz & Additional Reading
    • Lesson 2: Hootsuite Engagement: Fundamentals
    • 2.1 How to Engage with Your Audience Using Streams
    • 2.2 How to Engage with Your Audience Using Streams
    • Quiz & Additional Reading
    • Lesson 3: Hootsuite Publishing: Fundamentals
    • 3.1 Using the Hootsuite Composer
    • 3.2 Hootsuite Photo Editor
    • Quiz & Additional Reading
    • Lesson 4: Network Specific Publishing
    • 4.1 Scheduling Instagram Posts with Hootsuite: Mobile Notification Workflow
    • 4.2 Scheduling Instagram Posts with Hootsuite: Direct Publishing for Business Accounts
    • 4.3 How to Publish YouTube Videos Using Hootsuite
    • 4.4 Pinterest Publishing with Hootsuite
    • 4.5 Using Hootsuite to Manage LinkedIn Pages
    • Quiz & Additional Reading
    • Lesson 5: Hootsuite Mobile: Fundamentals
    • 5.1 How to Use the Hootsuite Mobile App
    • Quiz & Additional Reading
    • Lesson 6: Hootsuite App Directory
    • 6.1 How to Use the App Directory in Hootsuite
    • Quiz & Additional Reading
    • Next Steps
  2. Chapter 2: Advanced Uses of Hootsuite

    Course Level: Intermediate/Advanced

    In this chapter you’ll learn advanced publishing techniques such as bulk uploading, managing RSS feeds, advanced engagement techniques like geo-targeting and social media search, advanced Hootsuite Analytics functionality, and more.

    Take the Course
    • Lesson 1: Hootsuite Engagement: Advanced Tactics
    • 1.1 How to Create Twitter Lists in Hootsuite
    • 1.2 How to Engage Your YouTube Community with Hootsuite
    • 1.3 Using Geo-Search to Find Relevant Conversations with Hootsuite
    • 1.4 Introduction to Hootsuite Inbox
    • Quiz & Additional Reading
    • Lesson 2: Hootsuite Publishing: Advanced Tactics
    • 2.1 Getting the Most Out of Planner
    • 2.2 How to Use the Hootsuite Publisher
    • 2.3 How to Schedule Messages in Bulk Using Hootsuite
    • 2.4 Using Collaborative Drafts in Hootsuite
    • 2.5 Using RSS Feeds in Hootsuite
    • 2.6 Using Vanity URLs in Hootsuite
    • 2.7 Link Settings in Hootsuite Composer
    • 2.8 Getting Started with Hootsuite Boost
    • Quiz & Additional Reading
    • Lesson 3: Hootsuite Analytics: Advanced Tactics
    • 3.1 An Introduction to Hootsuite Analytics
    • 3.2 How to Use Reports in Hootsuite Analytics
    • 3.3 How to Use Post Performance in Hootsuite Analytics
    • 3.4 How to Share and Collaborate with Hootsuite Analytics
    • Quiz & Additional Reading
    • Lesson 4: Hootsuite Mobile: Advanced Tactics
    • 4.1 Using the Hootsuite Mobile App for Team Collaboration
    • Quiz & Additional Reading
    • Lesson 5: Hootsuite’s Ecosystem of App Integrations
    • 5.1 Google Drive and Cloud Storage
    • 5.2 Hootsuite RSS Syndicator Pro
    • 5.3 SalesForce and Hootsuite
    • 5.4 Marketo and Hootsuite
    • 5.5 ZeroFOX and Hootsuite
    • 5.6 Using Adobe Experience Manager with Hootsuite
    • 5.7 Review Trackers and Hootsuite
    • 5.8 Brandwatch and Hootsuite
    • 5.9 Using Brandwatch with Hootsuite Analytics
    • Next Steps
  3. Chapter 3: Hootsuite Enterprise

    Course Level: Advanced

    In this chapter, you’ll learn about securely signing into Hootsuite, publishing approved content, applying tags to incoming and outgoing messages, responding to messages that have been assigned to you, and much more.

    Take the Course
    • Lesson 1: Hootsuite Enterprise: Platform Tactics
    • 1.1 Using Hootsuite Single Sign-On
    • 1.2 Two Step Verification with Hootsuite
    • 1.3 Introduction to Hootsuite Organizations and Permissions
    • Additional Reading
    • Lesson 2: Hootsuite Enterprise: Engagement Tactics
    • 2.1 Introduction to Message Tagging with Hootsuite
    • 2.2 Introduction to Assigning Messages with Hootsuite
    • 2.3 Interaction History
    • Additional Reading
    • Lesson 3: Hootsuite Enterprise: Publishing Tactics
    • 3.1 Using the Hootsuite Content Library
    • 3.2 Approving Messages Composed by Team Members
    • 3.3 Managing Hootsuite Content Campaigns
    • Additional Reading
    • Lesson 4: Hootsuite Enterprise: Using Analytics for Teams
    • 4.1 How to Use Team and Time Metrics in Hootsuite Analytics
    • 4.2 How to Use Unmetric in Hootsuite Analytics
    • 4.3 A Quick Overview of Hootsuite Enterprise Measurement Tools
    • Additional Reading
  4. Chapter 4: Hootsuite Enterprise Products [Optional]

    Course Level: Advanced

    Chapter 4 introduces the functionality of optional Enterprise-grade Hootsuite products. As the final chapter covers more specialized Hootsuite products, they are marked OPTIONAL, and will not be tested on during the certification exam.

    Take the Course
    • Lesson 1. Hootsuite Insights
    • 1.1 Introduction to Hootsuite Insights
    • 1.2 Sharing Data with Reports and Boards in Hootsuite Insights
    • 1.3 Stream Optimization and Advanced Functionality for Hootsuite Insights
    • Additional Reading
    • Lesson 2. Hootsuite Impact
    • 2.1 Introduction to Hootsuite Impact
    • 2.2 Using My Analytics in Hootsuite Impact
    • 2.3 Understanding Social Lift and ROI Analysis with Hootsuite Impact
    • 2.4 Browsing and Filtering Content with Hootsuite Impact
    • 2.5 Analyzing and Improving Content Reception with Hootsuite Impact
    • Lesson 3. Hootsuite Ads
    • 3.1 Introduction to Hootsuite Ads
    • 3.2 Getting Started with Hootsuite Ads
    • 3.3 Setting Up Campaigns in Hootsuite Ads
    • 3.4 Testing Creative and Audience with Hootsuite Ads
    • 3.5 Targeting an Audience with Hootsuite Ads
    • 3.6 Budgeting for Campaigns in Hootsuite Ads
    • 3.7 Analyzing and Reviewing Campaign Results in Hootsuite Ads
    • 3.8 Automatic Post Promotion using Hootsuite Ads
    • 3.9 Creating and Managing Google Ads with Hootsuite Ads
    • 3.10 Creating Campaigns in Bulk with Hootsuite Ads
    • 3.11 Collaboration Hub: Approvals and Onboarding Requests
    • 3.12 Sharing Campaign Results with Report Generator
    • 3.13 Creating Campaigns in Bulk with Hootsuite Ads
    • Hootsuite Ads: Advanced Tools
    • Additional Resources for Hootsuite Ads
    • Lesson 4. Hootsuite Amplify
    • 4.1 Getting Started with Hootsuite Amplify
    • 4.2 Sharing Content with Hootsuite Amplify
    • Lesson 5. Hootsuite's Ecosystem of App Integrations
    • 5.1 Google Drive and Hootsuite
    • 5.2 Hootsuite RSS Syndicator Pro
    • 5.3 SalesForce and Hootsuite
    • 5.4 Marketo and Hootsuite
    • 5.5 Hootsuite and ZeroFOX
    • 5.6 Using Adobe Experience Manager with Hootsuite
    • 5.7 ReviewTrackers and Hootsuite
    • 5.8 Using Talkwalker in the Hootsuite Dashboard
    • 5.9 Using Brandwatch within Hootsuite
    • 5.9 Using Brandwatch within Hootsuite Analytics
    • 5.10 Using Brandwatch within Hootsuite Analytics
    • 5.11 Using Adobe Analytics and Hootsuite Impact
    • 5.12 Adobe Campaigns and Hootsuite
    • 5.13 Using Slack with Hootsuite
  5. Hootsuite Enterprise Certification Exam

    Price: $499 USD

    Take our exam now to earn your official certification—proving your expertise to employers and clients.

    Get Certified

Social Media Experts Consulted on this course