Courses
Course Listings
Master new social media skills with online courses taught by industry pros.
Learn How To Use Hootsuite
Master the Hootsuite dashboard, learning skills like composing and scheduling multimedia messages, listening for relevant conversations, and managing social media campaigns.
You will Learn:
- How to manage multiple social media accounts
- To showcase your success by mastering the use of analytics and reporting tools
- How to benefit from the applications in the Hootsuite App Directory
- The ins and outs of Hootsuite’s Mobile app
NEWLY ADDED CHAPTERS AND LESSONS
Platform Fundamentals
Lesson 5
Managing social media on the go can be a challenge - the Hootsuite Mobile app can be your useful companion whenever you’re away.
Engagement Fundamentals
Lesson 2
Learn to use the Hootsuite dashboard to find relevant conversations and engage with your community.
Publishing Fundamentals
Lesson 3
Learn the basics of publishing content in Hootsuite, including how to compose and schedule messages for all the major social networks.
Hootsuite App Directory
Lesson 6
The Hootsuite App Directory lets you add applications to your dashboard. Learn how to install and use the applications.
Learn to Succeed at Social Marketing
In this course you will learn how to take your Social Marketing skills to the next level, from optimizing your presence on the major social networks to creating a sophisticated social marketing strategy, and more.
You will Learn:
- How to develop a comprehensive and unified social media marketing strategy
- The best way to develop content that resonates with your audience
- How to grow and engage with your online community
NEWLY ADDED CHAPTERS AND LESSONS
Social Media Strategy
Chapter 2.3
Learn how to generate tactics, define brand persona and voice for social channels, and adapt content marketing tactics to social media.
Growing your Community
Chapter 4.4
Learn the benefits of five major networks: Twitter, Facebook, LinkedIn, Instagram and YouTube for building a community on social media.
Content Best Practices
Chapter 5.3
Learn network best practices when sharing content on Twitter, Facebook, LinkedIn, Instagram, Pinterest, Snapchat, and YouTube.
Creating Social Video
Chapter 5.4
Learn best practices for filming, editing, and sharing video content—as well as tips for live video on Facebook, Instagram, and Snapchat.
All Courses
Master expert tactics, procedures and best practices to target key audiences, build and test ads, optimize social ad campaigns and take your social media advertising skills to the next level.
Discover how to find, research, and connect with prospects on social media with targeted content—while gaining market insights.
Learn advanced strategies for leveraging social media across your organization with industry-leading training and certification. In partnership with Syracuse University’s renowned Newhouse School.
Comprehensive education on every Hootsuite product and feature, tailored to members who are part of an Enterprise Team.
Learn how to build your personal brand, engage effectively, and become a respected and responsible user of social media while representing your brand online.
Discover how to find, research, and connect with prospects on social media to drive better qualified leads — while successfully navigating the financial services regulatory landscape.
Brands using Hootsuite Academy
