Course Information
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Course Fee:
Free with Business Plan
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Skill Level:
Intermediate
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Class Duration:
3H
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Course Introduction
Hootsuite is trusted by 16+ million users in 175+ countries and is the industry standard for social media management.
With Hootsuite Platform Training for Business Plans, you’ll develop the skills to use all Hootsuite products to their full potential—giving your social media efforts a serious efficiency boost and a major leg up on the competition.
Course Curriculum
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Chapter 1: The fundamentals of Using Hootsuite
Course Level: Beginner
In this chapter you will learn how to use Hootsuite to compose, schedule and post social media messages, attach photos and videos to your tweets and posts, listen to relevant social media conversations and run successful social media campaigns.
You will also learn the basic functionality of Hootsuite Mobile and the step by step process for using the Hootsuite App directory.
Take CourseLesson 1: The Hootsuite Platform
1.1 An Overview of the Hootsuite Dashboard
1.2 How to Add a Social Network in Hootsuite
Additional ResourcesLesson 2: Hootsuite Engagement: Fundamentals
2.1 Social Listening with Hootsuite Streams
2.2 How to Engage with Your Audience Using Streams
Additional ResourcesLesson 3: Hootsuite Publishing: Fundamentals
3.1 Using the Hootsuite Composer
3.2 Hootsuite Photo Editor
3.3 Publishing to Instagram Personal Accounts Using Hootsuite
3.4 Publishing to Instagram Business Accounts Using Hootsuite
3.5 Pinterest Publishing with Hootsuite
3.6 Using Hootsuite to Manage LinkedIn Pages
Additional ResourcesLesson 4: Hootsuite Mobile and App Directory
4.1 How to use the Hootsuite Mobile App
4.2 How to use the Hootsuite App Directory
Additional Resources
Chapter 1 Quiz -
Chapter 2: Advanced Uses of Hootsuite
Course Level: Intermediate/Advanced
In this chapter you’ll learn advanced publishing techniques such as bulk uploading, managing RSS feeds, advanced engagement techniques like geo-targeting and social media search, advanced Hootsuite Analytics functionality, and more.
Take CourseLesson 1: Hootsuite Engagement: Advanced Tactics
1.1 How to Create Twitter Lists in Hootsuite
1.2 How to Engage Your YouTube Community with Hootsuite
1.3 Using Geo-Search to Find Relevant Conversations with Hootsuite
1.4 Introduction to Hootsuite Inbox
Additional ResourcesLesson 2: Hootsuite Publishing: Advanced Tactics
2.1 Getting the Most Out of Planner
2.2 How to Use the Hootsuite Publisher
2.3 How to Schedule Messages in Bulk Using Hootsuite
2.4 Using Collaborative Drafts in Hootsuite
2.5 Using RSS Feeds in Hootsuite
2.6 Using Vanity URLs in Hootsuite
2.7 Link Settings in Hootsuite Composer
2.8 Promoting Organic Content with Hootsuite
Additional ResourcesLesson 3: Hootsuite Engagement: Advanced Tactics
3.1 An Introduction to Hootsuite Analytics
3.2 How to Use Reports in Hootsuite Analytics
3.3 How to Use Post Performance in Hootsuite Analytics
3.4 How to Share and Collaborate with Hootsuite Analytics
Additional ResourcesLesson 4: Hootsuite Mobile: Advanced Tactics
4.1 Using the Hootsuite Mobile App for Team Collaboration
Additional ResourcesLesson 5: Hootsuite Platform: Organizations and Permissions
5.1 Introduction to Hootsuite Organizations and Permissions
Additional Resources
Chapter 2 Quiz -
Chapter 3: Hootsuite Business
Course Level: Advanced
This chapter guides you through business plan specific functionality of the Hootsuite dashboard -- and enables you to confidently lead your team in organized, responsible, and efficient use of the more powerful Hootsuite products and features.
Take Course- Lesson 1: Hootsuite Business: Platform Tactics
- 1.1 Introduction to Hootsuite Organizations and Permissions
- 1.2 Managing Hootsuite Organization Permissions
- 1.3 Managing Hootsuite Team Permissions
- 1.4 Introduction to Hootsuite Organizations and Permissions
- 1.5 Two Step Verification with Hootsuite
- Additional Reading
- Lesson 2: Hootsuite Business: Engagement Tactics
- 2.1 Introduction to Assigning Messages with Hootsuite
- 2.2 Using Hootsuite Automated Assignments and Tags
- 2.3 Interaction History
- Additional Reading
- Lesson 3: Hootsuite Business: Publishing Tactics
- 3.1 Using the Hootsuite Content Library
- 3.2 Approving Messages Composed by Team Members
- 3.3 Managing Hootsuite Content Campaigns
- Additional Reading
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Chapter 4: Hootsuite Business Products [Optional]
Course Level: Advanced
Chapter 4 introduces the functionality of optional business-grade Hootsuite products. As the final chapter covers more specialized Hootsuite products, they are marked OPTIONAL, and will not be tested on during the certification exam.
Take the Course- Lesson 1: Hootsuite Ads
- 1.1 Introduction to Hootsuite Ads
- 1.2 Getting Started with Hootsuite Ads
- 1.3 Setting Up Campaigns in Hootsuite Ads
- 1.4 Testing Creative and Audience with Hootsuite Ads
- 1.5 Targeting an Audience with Hootsuite Ads
- 1.6 Budgeting for Campaigns in Hootsuite Ads
- 1.7 Analyzing and Reviewing Campaign Results in Hootsuite Ads
- 1.8 Automatic Post Promotion using Hootsuite Ads
- 1.9 Creating and Managing Google Ads with Hootsuite Ads
- Additional Resources for Hootsuite Ads
- Lesson 2: Hootsuite's Ecosystem of App Integrations
- 2.1 Google Drive and Hootsuite
- 2.2 Hootsuite RSS Syndicator Pro
- 2.3 SalesForce and Hootsuite
- 2.4 Marketo and Hootsuite
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OPTIONAL: Hootsuite Platform for Business Certification Exam
Price: free for business plan users
Take our exam now to earn your official certification—proving your expertise to employers and clients.
Take Exam