Course Information

  • Course Fee:

    Free with Business Plan

  • Skill Level:


  • Class Duration:


Course Introduction

Hootsuite is trusted by 16+ million users in 175+ countries and is the industry standard for social media management.

With Hootsuite Platform Training for Business Plans, you’ll develop the skills to use all Hootsuite products to their full potential—giving your social media efforts a serious efficiency boost and a major leg up on the competition.

Course Curriculum

  1. Chapter 1: The fundamentals of Using Hootsuite

    Course Level: Beginner

    In this chapter you will learn how to use Hootsuite to compose, schedule and post social media messages, attach photos and videos to your tweets and posts, listen to relevant social media conversations and run successful social media campaigns.

    You will also learn the basic functionality of Hootsuite Mobile and the step by step process for using the Hootsuite App directory.

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  2. Chapter 2: Advanced Uses of Hootsuite

    Course Level: Intermediate/Advanced

    In this chapter you’ll learn advanced publishing techniques such as bulk uploading, managing RSS feeds, advanced engagement techniques like geo-targeting and social media search, advanced Hootsuite Analytics functionality, and more.

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  3. Chapter 3: Hootsuite Business

    Course Level: Advanced

    This chapter guides you through business plan specific functionality of the Hootsuite dashboard -- and enables you to confidently lead your team in organized, responsible, and efficient use of the more powerful Hootsuite products and features.

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    • Lesson 1: Hootsuite Business: Platform Tactics
    • 1.1 Introduction to Hootsuite Organizations and Permissions
    • 1.2 Managing Hootsuite Organization Permissions
    • 1.3 Managing Hootsuite Team Permissions
    • 1.4 Introduction to Hootsuite Organizations and Permissions
    • 1.5 Two Step Verification with Hootsuite
    • Additional Reading
    • Lesson 2: Hootsuite Business: Engagement Tactics
    • 2.1 Introduction to Assigning Messages with Hootsuite
    • 2.2 Using Hootsuite Automated Assignments and Tags
    • 2.3 Interaction History
    • Additional Reading
    • Lesson 3: Hootsuite Business: Publishing Tactics
    • 3.1 Using the Hootsuite Content Library
    • 3.2 Approving Messages Composed by Team Members
    • 3.3 Managing Hootsuite Content Campaigns
    • Additional Reading
  4. Chapter 4: Hootsuite Business Products [Optional]

    Course Level: Advanced

    Chapter 4 introduces the functionality of optional business-grade Hootsuite products. As the final chapter covers more specialized Hootsuite products, they are marked OPTIONAL, and will not be tested on during the certification exam.

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    • Lesson 1: Hootsuite Ads
    • 1.1 Introduction to Hootsuite Ads
    • 1.2 Getting Started with Hootsuite Ads
    • 1.3 Setting Up Campaigns in Hootsuite Ads
    • 1.4 Testing Creative and Audience with Hootsuite Ads
    • 1.5 Targeting an Audience with Hootsuite Ads
    • 1.6 Budgeting for Campaigns in Hootsuite Ads
    • 1.7 Analyzing and Reviewing Campaign Results in Hootsuite Ads
    • 1.8 Automatic Post Promotion using Hootsuite Ads
    • 1.9 Creating and Managing Google Ads with Hootsuite Ads
    • Additional Resources for Hootsuite Ads
    • Lesson 2: Hootsuite's Ecosystem of App Integrations
    • 2.1 Google Drive and Hootsuite
    • 2.2 Hootsuite RSS Syndicator Pro
    • 2.3 SalesForce and Hootsuite
    • 2.4 Marketo and Hootsuite
  5. OPTIONAL: Hootsuite Platform for Business Certification Exam

    Price: free for business plan users

    Take our exam now to earn your official certification—proving your expertise to employers and clients.

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