Course Information
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Course Fee:
$499 USD
Free w/ enterprise plan -
Skill Level:
Intermediate
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Class Duration:
4H 20M
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Course Introduction
In this course, you’ll develop the skills to use almost all Hootsuite products and features to their full potential–giving your social media efforts a serious efficiency boost and a major leg up on the competition.
Master every aspect of Hootsuite, from scheduling messages, listening for brand mentions, supercharging your ad spend and measuring your content against competing brands.
Course Curriculum
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Chapter 1: The Fundamentals of Using Hootsuite
Course Level: Beginner
In this chapter you will learn how to use Hootsuite to compose, schedule and post social media messages, attach photos and videos to your tweets and posts, listen to relevant social media conversations and run successful social media campaigns. You will learn the basic functionality of Hootsuite Mobile and the step by step process for using the Hootsuite App directory.
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Lesson 1: The Hootsuite Platform
1.1 An Overview of the Hootsuite Dashboard
1.2 How to Add a Social Network in Hootsuite
Additional ResourcesLesson 2: Hootsuite Engagement: Fundamentals
2.1 Social Listening with Hootsuite Streams
2.2 How to Engage with Your Audience Using Streams
Additional ResourcesLesson 3: Hootsuite Publishing: Fundamentals
3.1 Using the Hootsuite Composer
3.2 Hootsuite Photo Editor
3.3 Publishing to Instagram Personal Accounts Using Hootsuite
3.4 Publishing to Instagram Business Accounts Using Hootsuite
3.5 Pinterest Publishing with Hootsuite
3.6 Using Hootsuite to Manage LinkedIn Pages
Additional ResourcesLesson 4: Hootsuite Mobile and App Directory
4.1 How to use the Hootsuite Mobile App
4.2 How to use the Hootsuite App Directory
Additional Resources
Chapter 1 Quiz -
Chapter 2: Advanced Uses of Hootsuite
Course Level: Intermediate/Advanced
In this chapter you’ll learn advanced publishing techniques such as bulk uploading, managing RSS feeds, advanced engagement techniques like geo-targeting and social media search, advanced Hootsuite Analytics functionality, and more.
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Lesson 1: Hootsuite Engagement: Advanced Tactics
1.1 How to Create Twitter Lists in Hootsuite
1.2 How to Engage Your YouTube Community with Hootsuite
1.3 Using Geo-Search to Find Relevant Conversations with Hootsuite
1.4 Introduction to Hootsuite Inbox
Additional ResourcesLesson 2: Hootsuite Publishing: Advanced Tactics
2.1 Getting the Most Out of Planner
2.2 How to Use the Hootsuite Publisher
2.3 How to Schedule Messages in Bulk Using Hootsuite
2.4 Using Collaborative Drafts in Hootsuite
2.5 Using RSS Feeds in Hootsuite
2.6 Using Vanity URLs in Hootsuite
2.7 Link Settings in Hootsuite Composer
2.8 Promoting Organic Content with Hootsuite
Additional ResourcesLesson 3: Hootsuite Engagement: Advanced Tactics
3.1 An Introduction to Hootsuite Analytics
3.2 How to Use Reports in Hootsuite Analytics
3.3 How to Use Post Performance in Hootsuite Analytics
3.4 How to Share and Collaborate with Hootsuite Analytics
Additional ResourcesLesson 4: Hootsuite Mobile: Advanced Tactics
4.1 Using the Hootsuite Mobile App for Team Collaboration
Additional ResourcesLesson 5: Hootsuite Platform: Organizations and Permissions
5.1 Introduction to Hootsuite Organizations and Permissions
Additional Resources
Chapter 2 Quiz -
Chapter 3: Hootsuite Enterprise
Course Level: Advanced
In this chapter, you’ll learn about securely signing into Hootsuite, publishing approved content, applying tags to incoming and outgoing messages, responding to messages that have been assigned to you, and much more.
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Lesson 1: Hootsuite Enterprsie: Platform Tactics
1.1 Introduction to Hootsuite Organizations and Permissions
1.2 Managing Hootsuite Organization Permissions
1.3 Managing Hootsuite Team Permissions
1.4 Managing Hootsuite Social Network Permissions
1.5 Using Hootsuite Single Sign-On
1.6 Two-step Verification with Hootsuite
Additional ResourcesLesson 2: Hootsuite Enterprise: Engagement Tactics
2.1 Introduction to Message Tagging with Hootsuite
2.2 Message Tagging for Hootsuite Admins
2.3 Introduction to Assigning Messages with Hootsuite
2.4 Using Hootsuite Automated Assignments
2.5 Interaction History
Additional ResourcesLesson 3: Hootsuite Enterprise: Fundamentals
3.1 Using the Hootsuite Content Library
3.2 Approving Messages Composed by Team Members
3.3 Managing Hootsuite Content Campaigns
Additional Resources
Chapter 3 QuizLesson 4: Hootsuite Enterprise: Using Analytics for Teams
4.1 How to Use Team Metrics in Hootsuite Analytics
4.2 How to Use Unmetric in Hootsuite Analytics
4.3 Hootsuite Analytics and Measurement Tools: An Overview
Additional Resources
Chapter 3 Quiz -
Chapter 4: Hootsuite Enterprise Products [Optional]
Course Level: Advanced
Chapter 4 introduces the functionality of optional Enterprise-grade Hootsuite products. As the final chapter covers more specialized Hootsuite products, they are marked OPTIONAL, and will not be tested on during the certification exam.
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- Lesson 1. Hootsuite Insights
- 1.1 Introduction to Hootsuite Insights
- 1.2 Sharing Data with Reports and Boards in Hootsuite Insights
- 1.3 Stream Optimization and Advanced Functionality for Hootsuite Insights
- Additional Reading
- Lesson 2. Hootsuite Impact
- 2.1 Introduction to Hootsuite Impact
- 2.2 Using My Analytics in Hootsuite Impact
- 2.3 Understanding Social Lift and ROI Analysis with Hootsuite Impact
- 2.4 Browsing and Filtering Content with Hootsuite Impact
- 2.5 Analyzing and Improving Content Reception with Hootsuite Impact
- Lesson 3. Hootsuite Ads
- 3.1 Introduction to Hootsuite Ads
- 3.2 Getting Started with Hootsuite Ads
- 3.3 Setting Up Campaigns in Hootsuite Ads
- 3.4 Testing Creative and Audience with Hootsuite Ads
- 3.5 Targeting an Audience with Hootsuite Ads
- 3.6 Budgeting for Campaigns in Hootsuite Ads
- 3.7 Analyzing and Reviewing Campaign Results in Hootsuite Ads
- 3.8 Automatic Post Promotion using Hootsuite Ads
- 3.9 Creating and Managing Google Ads with Hootsuite Ads
- 3.10 Creating Campaigns in Bulk with Hootsuite Ads
- 3.11 Collaboration Hub: Approvals and Onboarding Requests
- 3.12 Sharing Campaign Results with Report Generator
- 3.13 Creating Campaigns in Bulk with Hootsuite Ads
- 3.14 Hootsuite Ads: Advanced Tools
- Additional Resources for Hootsuite Ads
- Lesson 4. Hootsuite Amplify
- 4.1 Getting Started with Hootsuite Amplify
- 4.2 Sharing Content with Hootsuite Amplify
- 4.3 Hootsuite Amplify for Admins: An Introduction
- 4.4 Hootsuite Amplify for Admins: Measuring Success with Analytics
- Lesson 5. Hootsuite's Ecosystem of App Integrations
- Google Drive and Hootsuite
- Hootsuite RSS Syndicator Pro
- SalesForce and Hootsuite
- Marketo and Hootsuite
- ZeroFOX and Hootsuite
- Adobe Experience Manager and Hootsuite
- ReviewTrackers and Hootsuite
- Talkwalker and Hootsuite
- Using Brandwatch within Hootsuite
- Using Brandwatch within Hootsuite Analytics
- Using Adobe Analytics and Hootsuite Impact
- Adobe Campaigns and Hootsuite
- Using Google My Business with Hootsuite
- Using Slack with Hootsuite
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Hootsuite Enterprise Certification Exam
Price: $499 USD
Take our exam now to earn your official certification—proving your expertise to employers and clients.
Get Certified
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Related Courses & Certifications
Develop fundamental social marketing skills to grow followers, engagement - and business results
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